Bachelor of Science in Marketing & Global Commerce

Through this program, students will gain knowledge, skills, and understanding of business and marketing practices, while also developing resilience to operate under pressure, cultural sensitivity, and the ability to turn changes into positive outcomes.

They will be able to critically analyze information, adopt different perspectives to solve complex problems and communicate and collaborate effectively in virtual and global business contexts.

Year 1

Build your foundations

• Mathematics for Business – 10 ECTS
• Principles of Economics – 10 ECTS
• Principles of Finance and Accounting – 10 ECTS
• Statistics – 10 ECTS
• Principles of Marketing – 10 ECTS
• Management Principles – 10 ECTS

Year 2

Develop your vertical skills

• Data-Driven Decision Making – 10 ECTS
• Big Data & AI in Business – 10 ECTS
• Introductory Cybersecurity – 10 ECTS
• Digital Marketing & e-Business Management – 10 ECTS
• Introduction to Supply Chain Management – 10 ECTS
• Global Customer Experience and Omnichannel Retailing – 10 ECTS

Year 3

Get ready for any possible future

• Working Ethically and Sustainably in Modern Business – 10 ECTS
• Consumer Insights – 10 ECTS
• Future of Digital Business – 10 ECTS
• Experiential Term (Internship, Pre Accelerator Camp, Dissertation) – 30 ECTS

Experiential Term

Final Experiential Term. For the development of students’ knowledge and skills.

During the second semester of the third year, all students will have the opportunity to apply the skills learned during their course of study by choosing one of the following options:

• Internship project
  An internship in a company or organization, in Italy or abroad, accompanied by an intensive week of lectures on research and analysis methods in the business field.
• Pre-Accelerator
  An opportunity to work closely with H-FARM consultants and develop one’s own startup project.
• Dissertation
  An individual study and research work accompanied by an intensive week of lectures on research and analysis methods in the business field.

What differentiates us

Enhancing Courses

Enhancing Courses are a series of extra-curricular courses that integrate the knowledge provided by their academic pathway with practical skills of broad application.

Students will learn to understand their skill profile, cultivate a personal learning agenda, and develop a set of knowledge and abilities useful for understanding the needs of businesses.

Startup Mindset

We believe that the same skills and abilities that are essential for starting a startup, such as leadership, problem-solving, resilience, strategy, risk-taking, and continuous learning, are valuable in any career path.

Through a combination of theoretical and practical learning, students gain insights, methodology, and tools that can help them succeed as entrepreneurs and in any other profession.

Our study programs are ideal for those seeking to develop a versatile and comprehensive skill set.

• Sales Specialist
• Marketing Specialist
• Customer Experience Specialist
• Startupper
• International Public Relations
• Brand Manager
• International Project Manager
• Strategic Planner

Job on Campus

At H-FARM College, students can take advantage of various “Learning on the job” opportunities to enhance their employability and develop an entrepreneurial mindset.
There are numerous “Job on campus” opportunities available, providing students with a chance to get involved, develop useful skills, and earn some income during their university years.

For instance, students can apply for positions within Lumina, an agency structured like a real consulting firm, where professionals and faculty from H-FARM College serve as mentors.

Another opportunity is to join the Farmedia team, a media agency that engages in activities typical of the digital communication industry.