Bachelor in Digital Communication & E-Commerce – 3rd year entry
Clermont-Ferrand, France
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
31 Jul 2025
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 7,900
STUDY FORMAT
On-Campus
Introduction
The Advantages of the Bachelor in Digital Communication & E-Commerce
The Bachelor in Digital Communication & E-Commerce at Clermont School of Business, an accredited school by AACSB, AMBA, and EFMD Bachelor, a member of CGE, CDEFM, and part of the Université Clermont Auvergne network, is a Bac+3 degree – Bachelor’s degree awarded by the Ministry of Higher Education and Research (MESR).
Accessible after high school, it is a 3-year program that covers all aspects of digital marketing and e-commerce, highly professionalized with an international dimension from the first year. It allows students to acquire all the technical skills, digital culture, and essential certifications to thrive in the fields of digital marketing and e-commerce.
This program offers a comprehensive study path that includes practical immersion in the digital ecosystem and abroad, professional experiences, the possibility of specialization (E-Commerce, Digital Marketing), and the development of soft skills.
At the end of the 3 years, students can choose between entering the workforce or continuing their studies in a Master’s program.
The 3rd year courses are taught 100% in English and it is accessible to students who completed 2-year undergraduate business studies.
6 good reasons to choose the Bachelor in Digital Communication & E-Commerce
A strong international dimension
An international immersion each year, English courses + TOEIC validation, and intercultural openness within the School with 34% international students.
A 100% digital program
Common core courses focused on digital world challenges (trademark law, financial management, etc.), and practical specializations.
A 100% professionalization path
10 certifications (8 professional + 2 language), learning Adobe Suite software, and multiple internships.
Experiential and immersive pedagogy
Professional simulations, Engaging in real-life business cases to quickly acquire professional expertise.
An associative life to reveal your passions
The opportunity to get involved in student associations and take your first steps as entrepreneurs and managers.
Access to the alumni network, events, and alumni services
Upon your arrival, you become a member of the Alumni Association: a network of over 14,000 graduates in 109 countries.
Gallery
Admissions
Curriculum
1st Year: Discovery
In the first year, you will engage in project-based work right from the start and take various modules such as Digital Marketing & Communication Strategy, Digital Culture, Fundamentals of Agile Methodology, Introduction to E-commerce, as well as courses on public speaking, etc. You’ll explore the business world and its professions, all within an international environment. It’s also the ideal year to fully immerse yourself in the school’s student associations.
2nd Year: First Choices
In the second year, you’ll refine your professional project and choose between two specializations: Digital Marketing or E-Commerce. Numerous supervised projects will punctuate this year, allowing you to put your theoretical knowledge into practice.
3rd Year: Takeoff
In the third year, you can choose between the classic track, the digital marketing and e-commerce manager track, or the apprenticeship track:
- If you choose the classic track, you’ll study abroad for 6 months at one of our partner institutions and then follow it up with a 6-month internship upon your return.
- If you choose the digital marketing and e-commerce manager track, you’ll take 100% English courses such as Business Ethics, Personal Branding, Data Analytics & Artificial Intelligence, etc.
- If you opt for the apprenticeship track, you’ll alternate between periods in the company and training periods at the school. You can choose from specializations like Digital Communication Assistant, E-Commerce Manager, Retail Manager, Sports Business Developer, etc.
Pedagogy
Our innovative teaching approach will provide you with all the necessary skills to enter the job market. To enhance your engagement in learning, the program offers numerous opportunities to work in teams on real-world cases.
Challenges, workshops, learning expeditions, and meetings – Clermont School of Business will help you discover your potential through various educational experiences.
Evaluations
- Case studies, simulations
- Presentations
- Exams
- Defense
- Thesis
- Individual and group projects
- Online certifications (Hubspot, Google, Meta, Opquast, TOEIC, and Voltaire)
Program Outcome
The objectives:
Transforming into a versatile digital expert to excel in diverse organizational settings. (SMEs, agencies, large enterprises…) where the digital challenge has become crucial for business development:
- Implementing digital marketing strategies.
- Engaging and managing communities on social media platforms.
- Mastering e-commerce techniques to acquire new customers.
In 3 years, you will have:
- Acquired solid skills through a participative and project-oriented pedagogy, along with the validation of 8 professional certifications [Hubspot (Inbound Marketing + Content Marketing) / Google (Fundamentals of Digital Marketing and E-commerce) / Google Ads (Search Certification + Measurement Certification) / Google Analytics / Meta (Community Manager) / Opquast (Rules and Vocabulary of Web Quality to be integrated into professional practice] & 2 language certifications (Voltaire & TOEIC),
- Built professional experience through internship or apprenticeship periods,
- Experienced at least 2 international immersions (Digital Study Tour & Fall Semester in Lisbon).
After the Bachelor’s Degree: Further Studies or Entry into the Workforce
After completing the 3-year Bachelor’s Degree in Digital Communication & E-Commerce, you will have the option to enter the workforce or pursue your studies in a Master’s program, either in France or internationally.
As versatile professionals in digital communication, graduates of a Bachelor’s Degree in Digital Communication & E-Commerce will have the opportunity to work either with the General Management of SMEs with a strong need for broad digital communication development or within Communication or Business Development Departments of companies where the digital challenge is a real lever for commercial development and positioning.
Program Tuition Fee
Career Opportunities
This Bachelor's program equips you for various positions, such as:
- Omnichannel Communications Specialist
- Content Manager
- E-Reputation Specialist
- Community Manager
- Web Writer
- E-Business Development Manager
- Traffic Manager
- E-Business Developer
- E-Commerce Manager
- E-CRM Project Manager
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.