Bachelor in International BBA

Year 1: Business Fundamentals

• Courses include Personal Communication and Professional Development; Intercultural Business Skills; Principles of Marketing; Project Management; Introduction to Accounting; Work and Organisational Psychology; Micro Economics and Market Structures; Fundamentals of Research Skills.
• Foreign languages
• 8 to 12 weeks of internship

Year 2: The Business Environment

• Courses include Digital Business, Corporate Finance, Sustainable Live Business Projects, Exploring Academic Research, Technology Management and AI; Managerial and Financial Accounting; Consumer Behaviour for Market Research; Sales Techniques, and Negotiation.
• Two foreign languages (years 1, 2, 3)
• 8 to 12 weeks of internship

Year 3: International Focus

• Courses include Innovation and Design Thinking; International Perspectives in Marketing; Global Strategy; People at Work; Social Responsibility in International Business; International Macro Economics; Sustainable Entrepreneurship; Geopolitics; Research Methods and Design.
• Foreign languages
• 8 to 12 weeks of internship
• Academic exchange (semester or year)

Year 4: Specialization

• Applied Research and Analysis
• Sustainability ST101 immersive and interactive experience
• Choice of 7 specializations: Global Management / Finance and Data Analytics / Marketing Management / Fashion, Design and Luxury Management / Innovation and Entrepreneurship / Digital Business Management / Sustainability in Business
• Research Project
• Long internship or work-study program

Objective

Open to both international and French students, the program teaches students to develop the skills and motivation to take up positions of responsibility in dynamic international companies. The pedagogical approach is inclusive, interactive, and professionalizing (group projects, concrete case studies from the business world, and work-study opportunities). It enables students to acquire a sound knowledge of management to meet today's economic and societal challenges. At the end of the program, graduates can either continue their studies in the 2nd year of a Master's program or enter the professional world directly.

Targeted Skills

On completion of the program, graduates will be able to:

• Work in an intercultural environment
• Lead a team
• Analyze a company's environment, positioning, and strategy
• Determine a marketing and sales action plan
• Evaluate the impact of a strategic, organizational, or operational decision or project, on an activity.
• Conduct a research project on a professional topic
• Find out more about the skills targeted by this program on France Compentenses.

Integration Statistics (BIB* 2022 graduates)

• Employment within 4 months: 95%
• Percentage of graduates working abroad: 85%
• Annual salary with bonus on graduation: <40k€: 50% | >40k€: 50%.

Targeted Professions

Graduates can go into the following areas:

• Sales / Export / Finance / Audit / Marketing
• International Trade
• Human Resources
• Logistics, etc...

A non-exhaustive list of companies that have taken on our interns: Le Bon Marché, DHL, Décatalog, Siemens Energy, Ernst & Young, Foncia, Elior, AS Monaco Football Club, Tribu Box, Société Géné rale, Emma - The sleep company, Inria, CERN - European Center for Nuclear Research, Hermès Sellier, Business France, Procter & Gamble, Siemens Mobility, Unilever, Opel, Schneider Electric.

Students in the 4-year program must validate a minimum of 12 months of professional experience through internships from 1st to 3rd year + work-study or a long internship in year 4. The GEM Career Center organizes student recruitment events throughout the year. * The BIB changes to the International BBA as of the 2024 academic year.

The GEM Career Center organizes student recruitment events throughout the year.

* The BIB changes to the International BBA as of the 2024 academic year.

• Format: Years 1 to 3: Full-time / Year 4: work-study or long internship
• Campus location: Year 1 to 3: Grenoble. Year 4: Grenoble or Paris.