Honours Bachelor of Business Administration (Automotive Management) - BBAA

Start your sales, marketing, or service career in the automotive industry

Start your business career in the automotive industry with this unique degree. 12 months of paid co-op work. Over 90% job placement.

This program combines a degree-level business education with experiential knowledge focused on the automotive industry. In preparation for a landscape that is constantly evolving and to identify and respond proactively to these changes, students analyze current issues, and trends, and develop technologies relevant to the automotive industry. Through a variety of delivery methods including lectures, discussions, case studies, problem-solving, and special projects in collaboration with industry and industry stakeholders, students are challenged to critically examine, evaluate, and present complex information in support of sound management decision-making.

Work-integrated learning is achieved through a series of cooperative education work terms, serving to maximize the link between theory and practice and to foster mutually beneficial business relationships between the student and industry partners.

This program includes experiential learning through participation in a major, automotive-focused exposition that requires students to work collaboratively and interactively with industry and industry partners in developing their communication and leadership skills and increasing their professionalism.

Why study Automotive Business at Georgian?

Highlights

• Become a future leader in the automotive industry with an employment rate of over 90 percent
• Start your automotive career with endless opportunities in dealership operations, vehicle manufacturers, aftermarket, and more
• Gain automotive industry experience and build your network with up to 12 months of paid co-op work terms
• $150,000 in scholarships and awards offered every year
• Attend automotive industry conferences, networking events, class trips and hear from industry-leading guest speakers
• Experiential learning at its best: Take part in the Georgian College Auto Show, our student-run, outdoor learning lab that allows our students to get hands-on experience with major manufacturers and the public

Semester 1

Core Courses

• AUTM 1002 Concepts of the Automotive Industry
• AUTM 1003 Introduction to Aftermarket
• MNGM 1001 Management Principles
• MRKT 1000 Introduction to Marketing

Non-Core Course

• INTS 1002 Introduction to Multidisciplinary Research

Semester 2

Core Courses

• AUTM 1007 Automotive Technology
• AUTM 1011 Dealership Management Systems
• BSNS 1006 Core Business Applications
• BSNS 1007 Digital Marketing and Social Media
• ECNM 1000 Microeconomics

Semester 3

Core Courses

• ACTG 1000 Introduction to Accounting
• BSNS 2004 Organizational Behaviour
• ECNM 1001 Macroeconomics
• HRMG 2000 Introduction to Human Resource Management
• MRKT 2000 Automotive Sales Concepts and Applications

Semester 4

Core Courses

• ACTG 2002 Management Accounting
• AUTM 2006 Dealership Sales Management
• JURI 3000 Business Law for the Automotive Industry
• MATS 2000 Business Mathematics
• Auto Practica
• AUTM 1010 Auto Practicum 1

Semester 5

Core Courses

• BSNS 2001 Ethics for Business
• FINC 3003 Corporate Finance
• STAS 3000 Introduction to Statistical Analysis

Elective Core Courses (1 of 2)

• Select 1 course from the available list during registration.

Elective Non-Core Course

• Select 1 of the following courses: SOCI 1000, HUMA 1012, SCEN 1000, or PSYC 1000.

Semester 6

Core Courses

• AUTM 2003 Parts and Service Management
• BSNS 3000 Entrepreneurship and the Business Plan
• STAS 3001 Statistical Analysis
• Auto Practica
• AUTM 2008 Auto Practicum 2

Elective Non-Core Courses (2)

• Select 1 of the following courses: SOCI 1000, HUMA 1012, SCEN 1000 or PSYC 1000
• Select 1 course from the available list during registration.

Semester 7

Core Courses

• AUTM 4010 Automotive Commercial Relationships
• FINC 3004 Dealership Financial Statement Analysis
• MRKT 3000 Automotive Marketing Management

Elective Non-core Courses (2)

• Select 1 course at the 3000 level from the available list during registration
• Select 1 course from the available list during registration.

Semester 8

Core Courses

• AUTM 4012 Automotive Strategy Capstone
• BSNS 4005 Business Simulation
• MNGM 4002 Operations Management

Elective Core Course (2 of 2)

• Select 1 course from the available list during registration.

Elective Non-Core Course

• Select 1 non-core INTS 4000-level elective from the available list during registration

Co-op Work Terms

• COOP 1000 Auto Mgmt Degree Work Term 1 (occurs after Semester 2)
• COOP 2001 Auto Mgmt Degree Work Term 2 (occurs after Semester 3)
• COOP 3004 Auto Mgmt Degree Work Term 3 (occurs after Semester 6)

Your Honours Bachelor of Business Administration (Automotive Management) degree gives you many career opportunities

The automotive sector is one of the largest industries in Canada’s economy and is commonly referred to as ‘one of the major economic engines of the Province’. Employment opportunities resulting from the Honours Bachelor of Business Administration (Automotive Management) are positions requiring high levels of critical thinking, problem-solving, professionalism, and customer service skills. Graduates of the degree program find entry-level and middle-management employment opportunities in all sectors of the automotive industry including original equipment manufacturers (OEM), dealerships, the aftermarket (manufacturer, wholesale, and retail), financial services, remarketing (used vehicles, auctions, and intermediaries), services and digital marketing/social media.

Experiential learning opportunities

• Build your network
• Daniel explores his dream come true by networking, gaining experience, and creating a portfolio of vehicles at Georgian College.
• Learn what a career in Automotive Business can do for you!