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George Brown College Honors Bachelor of Digital Experience Design
George Brown College

Honors Bachelor of Digital Experience Design

Toronto, Canada

4 Years

English

Full time

Request application deadline

Jan 2025

CAD 21,387 / per year

On-Campus

Introduction

The Honors Bachelor of Digital Experience Design Degree is a four-year program that produces designers who can solve problems using human-centered, socially conscious, and economically viable digital solutions.

Digital experience design includes related fields such as service design, user experience design, and interaction design. It involves understanding human behavior and human-computer interaction, conducting research and usability studies, managing projects and working in teams, applying business skills, working with existing and emerging digital technologies, prototyping new ideas, and anticipating future trends.

In this program, you will develop the ability to critically analyze and adapt to the ever-changing conditions of technology and culture. Foundational courses build your analytical, technical, and business skills. In upper-year courses and capstone projects, you will collaborate on digital interfaces and applications, as well as interactive environments and objects.

This design degree curriculum focuses on three areas of learning based on the digital experience design process:

  • Think: design thinking, theory, culture, and research
  • Make: designing, building, and testing digital experiences
  • Ship: entrepreneurship and the commercialization of digital products

Interactive Digital Media is a growing industry that is quickly changing, driven by shifts in consumer behavior and technology. Graduates of this program will be able to contribute to and eventually lead interdisciplinary teams to solve problems across a variety of fields such as security, transportation, education, and manufacturing. The degree also prepares students to pursue graduate studies in a wide range of academic disciplines.

Why study Digital Experience Design at George Brown College?

The School of Design at George Brown has an established reputation for design education that focuses on imagination, hones critical thinking skills, and engages with the latest technologies. Our faculty bring a combination of professional experience and advanced education to offer course content that is always evolving and reflective of trends in industry and academia.

The School of Design resides in a new 103,000-square-foot facility in the Daniels Waterfront – City of the Arts development. This state-of-the-art building supports academic programs and industry projects with features such as:

  • virtual and augmented reality lab
  • usability and testing lab
  • Future Ways of Living lab
  • peer tutor lab
  • digital sandbox
  • incubators
  • prototyping and workshop spaces
  • design and innovation showcase spaces

Our facilities and computer labs include the latest hardware and software and are complemented by the Digital Media and Gaming Incubator and Digifest, an annual festival that brings together industry, academics, and the public to think about how digital tools and technology will shape our lives and our future.

A curriculum that reflects changing industry demands

The Honours Bachelor of Digital Experience Design was created in consultation with industry, faculty, alumni, and students. It provides specialized skills training, knowledge, and hands-on experience to prepare students for current and future job market demands, as well as for graduate studies.

Applied research: The Innovation Exchange and the Design Centre for the Smart Economy

The future School of Design building will include the Innovation Exchange and Design Centre for the Smart Economy, a research hub where students and businesses will team up and bring new ideas to market.

Apply to the Honours Bachelor of Digital Experience Design bridging program

Students currently in year two or three of George Brown’s existing three-year Interaction Design advanced diploma program may be eligible for advanced entry into the Honours Bachelor of Digital Experience Design program.

Following the Winter Semester (January–April), students who have successfully completed the second year of Interaction Design and Development (G113) with a GPA of 3.2 (75%) or higher will be eligible to complete a Fall bridge program. Upon successful completion of the bridge, students will enter into semester 5 of the degree program.

Your Field Education Options

Students must complete a 420-hour paid co-op work term in the spring/summer period between the third and fourth year.

Students have the opportunity to complete this co-op domestically and/or internationally, as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.

The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter, and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola, and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.

The work term allows students to apply the skills, abilities, and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.

Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.

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