Marketing B.B.A.
Milledgeville, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jan 2025
TUITION FEES
USD 46,410 / per year
STUDY FORMAT
On-Campus
Introduction
Become a Well-Rounded Marketing Professional
A major in Marketing B.B.A. combines contemporary marketing concepts, a strong foundation in business fundamentals, and the strengths of the Georgia College liberal arts curriculum to prepare graduates for entry into a professional career.
Key Benefits of this Degree
- Participate in a corporate-sponsored Elevator Pitch Competition that focuses on developing soft skills and preparing students for professional networking and interviewing settings.
- Whether you are interested in human resource management, logistics, and transportation, or sales, we offer several optional concentrations to help guide your career.
- Network with others by joining one of our student organizations or experience the global and travel with our study abroad opportunities.
- Work closely with our faculty members and gain hands-on experience writing research essays ready for publication in our 4999 undergraduate research class.
- Hone your professional soft and hard skills through internships and group projects that increase your marketability to future employers.
Gallery
Admissions
Curriculum
Core Areas A-E
Satisfactorily complete core Areas A-E, as listed in the Core Curriculum section of this catalog.
Marketing majors may take ECON 2106 in Area E and complete the remaining hours required in Area F with 1000-4000 level electives.
MATH 1401 is a prerequisite for MGMT 3101 and should be taken for Area D Math.
Core Curriculum
Georgia College, in cooperation with other institutions of the University System of Georgia, has adopted a core curriculum to allow the transfer of credit from one University System institution to another without penalty to the student. The University System's core curriculum is comprised of five areas: Areas A - E.
Students successfully completing an Area A-E course at one University System institution will receive full credit in Areas A-E for the course upon transfer to another System institution, even if the area has not been completed, as long as the course is within the area hour limitations of either the sending institution or the receiving institution and the student does not change from a non-science major to a science major.
Georgia College's approved core curriculum courses for Areas A, B, C, D, and E are listed below. Courses not listed here are not approved for these areas.
In this section
- Area A: Communication Skills
- Area A2: Quantitative Skills
- Area B: Institutional Options
- Area C1: Humanities and Ethics
- Area C2: Fine Arts
- Area D: Natural Sciences, Math, and Technology for Non-Science Majors
- Area D: Natural Sciences, Math, and Technology for Science Majors
- Area D: Natural Sciences, Math, and Technology for Health Professions Majors
- Area E: Social Sciences
- Area F: Courses Appropriate to the Student's Major Field
Total Credit Hours: 42
Area F
Satisfactorily complete all of the following courses with a grade of C or better:
- ACCT 2101 Accounting Principles I
- ACCT 2102 Accounting Principles II
- BCOM 2285 Business Comm and Reports
- CBIS 2220 Principles of Info Systems
- ECON 2105 Principles of Macroeconomics
- ECON 2106 Principles of Microeconomics
Total Credit Hours: 18
Major Requirements
Business Common Knowledge Courses
Satisfactorily complete all of the following courses with a grade of C or better:
- BUAD 2172 Business Ethics
- FINC 3131 Business Finance I
- LENB 3135 Legal Environment of Business
- MGMT 3101 Applied Business Statistics
- MGMT 3141 Principles of Management
- MGMT 3165 Oper Quality & Supply Chain Mgmt
- MGMT 4195 Strategic Management
- MKTG 3161 Principles of Marketing
Total Credit Hours: 24
International Requirement
Satisfactorily complete one of the following courses with a grade of C or better. MKTG 4175 is preferred for Marketing majors.
- ACCT 3103 Intermediate Accounting III
- BCOM 4283 Global and Intercul Bus Comm
- BUAD 3500 Issues in Intl Business
- CBIS 4215 Electronic Commerce
- ECON 3220 International Trade
- FINC 3240 International Finance
- LOGS 3181 International Logistics
- MGMT 4145 International Management
- MKTG 3180 Intl Marketing Environment
- MKTG 4175 Intl Marketing Strategies
Total Credit Hours: 3
Marketing Requirements
Satisfactorily complete all of the following courses with a grade of C or better:
- MKTG 3162 Consumer Behavior
- MKTG 4161 Mktg Rsch and Decisions System
- MKTG 4166 Marketing Advertising and Comm
- MKTG 4198 Capstone: Strategic Marketing
- 3000-4000 level Business Electives, may include MKTG courses
Total Credit Hours: 18
Marketing Electives
Satisfactorily complete two of the following courses:
- MKTG 3167 Retailing
- MKTG 3168 Sports Marketing
- MKTG 3170 Professional Selling
- MKTG 3180 Intl Marketing Environment
- MKTG 4163 Entrepreneurial Launch
- MKTG 4164 Sales Management
- MKTG 4175 Intl Marketing Strategies
- MKTG 4176 Services Marketing
- MKTG 4505 Special Topics
- MKTG 4605 Internship/Coop Education
- MKTG 4805 Independent Study
- MKTG 4980 Study Abroad
- MKTG 4999 Undergrad Research-Marketing
Total Credit Hours: 6
Optional Concentrations
Human Resources Management Concentration
- MGMT 4105 Human Resource Management
- MGMT 4115 Collective Barg/Labor Relation
- MGMT 4125 Compensation and Benefits
- MGMT 4605 Internship &/or Coop Education
Total Credit Hours: 9
Logistics and Transportation Concentration
Satisfactorily complete LOGS 3180 and two of the following courses:
- LOGS 3181 International Logistics
- LOGS 3182 Logistics Analytics
- LOGS 4605 Logistics Internship
Total Credit Hours: 9
Sales Concentration
Satisfactorily complete MKTG 3170, MKTG 4164, and three additional hours from the following courses:
- MKTG 3167 Retailing
- MKTG 3170 Professional Selling
- MKTG 4164 Sales Management
- MKTG 4505 Special Topics
- MKTG 4605 Internship/Coop Education
- LOGS 3180 Bus Log & Supply Chain Mgt
Total Credit Hours: 9
Electives
Total Credit Hours: 9
Additional Degree Requirements
Satisfactorily complete all graduation requirements listed in the academic policies section of this catalog.
Earn a grade of C or higher in all courses in the Marketing Major Requirement listing, all Area F courses, and all Common Business Knowledge courses. Common Business Knowledge courses are ACCT 2101, ACCT 2102, BCOM 2285, BUAD 2172, CBIS 2220, ECON 2105, ECON 2106, FINC 3131, LENB 3135, MGMT 3101, MGMT 3141, MGMT 3165, MGMT 4195, and MKTG 3161, and the course taken to fulfill the international business requirement.
The senior exit requirement for Marketing majors is completed through the Major Field Test taken in MGMT 4195. Students are also required to complete a College of Business & Technology exit survey.
Total Credit Hours: 120
Career Opportunities
A major in Marketing prepares you for a career as a:
- Marketing Manager
- Sales Representatives
- Marketing Specialists
- Sales Managers
- Public Relations Specialists
- Account Manager
- Operations Manager
- Store manager
- Business Intelligence Analyst
English Language Requirements
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