
Bachelor of Business Administration and Digital Innovation with Digital Communications and PR in Barcelona
DURATION
3 up to 6 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 10,750 / per year
STUDY FORMAT
Blended, Distance Learning, On-Campus
Introduction
The Bachelor of Business Administration with Digital Communications and PR is a multicultural program for those international students who are looking to develop a solid understanding of the numerous core business concepts from a global perspective. Students seek to acquire an in-depth knowledge of global markets and industries, as well as understand the business cultures in Europe, Asia, Latin America, and other regions around the world. Students studying for a Bachelor of Business Administration in Digital Communications and PR concentrate on business innovation, global marketing, emerging technologies, and company and personal branding.
The Bachelor of Business Administration with Digital Communications and PR prepares students to face the challenges presented by the globalized economy and provides the knowledge and skills required to work across borders. BBA students develop greater cultural intelligence and awareness, which enables them to work effectively with people who have vastly different values and behaviors. Bachelor of Business with Digital Communications and PR students learn how to devise and execute integrated, multi-channel communication and marketing campaigns globally. The Bachelor of Business Administration with Digital Communications and PR applies the latest teaching methodology, case studies, situational analysis, simulation games, and hands-on classes that teach practical skills that are applicable to today’s dynamic, modern business environment.
The Bachelor of Business Administration with Digital Communications and PR is a comprehensive degree program that provides a unique outlook on today’s global challenges and prepares students to meet them head-on. The BBA PR & Communication in Barcelona requires critical and creative thinking, emphasizing the use of practical skills and abilities to understand the dynamics of communication and its fundamentals.
Courses focus on new global communication forms and practices, online communication tools, and media globalization. Become a G.B.S.B. Global Bachelor of Business with Digital Communications and PR student in Barcelona and you will become an expert at email strategies, mobile marketing, social media, paid media, analytics, and more.
Key Facts
- Duration of the program – 3-6 years
- Language of the program – English
- Intakes – October, January, April / Yearly
- Schedule – Full Time, Daytime
- Location – Barcelona, Spain
Program Highlights
- Faculty with Industry Experience
- Company Visits
- Students from 70+ Different Countries
- Exclusive International Business Events
- Practical Knowledge Applicable on a Global Scale
- Career Opportunities with Multinational Companies
Why GBSB Global?
- The only business school in Spain with international accreditation from ASIC.
- The first and only official Microsoft School in Spain, accredited by Microsoft as a leader in digital education, providing students with the most state-of-the-art learning experience from day one
- Official Microsoft Showcase School
- The only business school in Barcelona and Madrid with the status of ACCA. Computer-Based Examination Center
- Member of The Accreditation Council for Business Schools and Programs (ACBSP), USA
- Recorded as ONE OF THE BEST BUSINESS SCHOOLS in Europe by MYBS (Mind Your Own Business School)
- Recognized as a LEADER IN GLOBAL EDUCATION by Newsweek Magazine
- Ranked No. 1 in Europe in the Guide to Sustainability Schools
- OFFICIAL MEMBER of the European Council for Business Education (ECBE)
- Repetitive winner of International Business Ethics Case Competition, USA
- Global Diversity | Students from 70+ countries and faculty from 20+ countries
- Focus on Innovation | From teaching methods, course curriculum, and workshops to a fully digitalized educational environment we are all about innovation and challenging the status quo
- Employability & Career Development Opportunities | Practical knowledge and skills, career counseling, and individual coaching sessions
Rankings
- Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA
- Member and Accredited by the European Council for Business Education
- Awarded as a 5 Stars Institution by QS Stars Ranking System
- The only higher education institution in Spain accredited by Microsoft as a leader in digital education
- Ranked as a Leader in Business Education by Newsweek Magazine
Career Opportunities
- PR Manager
- Media Manager
- Media Analyst
- Communication Manager
- Advertising Manager
- Web Manager
- Social Media Manager
- Other positions in the media and film industry
Career Services
GBSB Global Business School offers support to help students plan and achieve career success in Europe and around the world. Take advantage of the wide range of career development services GBSB Global Business School offers from professional workshops and corporate presentations on campus to career evaluation resources.
- Career Development Workshops
- Career Services Online Directory
- Internship Assistance
- Finding Employment Within Two Months
- Employment at Top Companies
Gallery
Curriculum
First Year
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
Second Year
- Strategic Management of Enterprise and Digital Innovation
- Managerial Accounting
- Leadership and Organizational Behavior
- Starting a New Digital Business
- Business Economics
- Business Research Methods
- Three units corresponding to a chosen specialization area
Third Year
- Professional and Career Development
- Innovative and Creative Thinking
- Corporate Finance
- Disruptive Technologies for Innovation and Change
- Three units corresponding to a chosen specialization area
- Undergraduate Dissertation
Program Tuition Fee
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.