
Bachelor of Science in Marketing
Erie, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
USD 17,975 / per semester
STUDY FORMAT
On-Campus
Scholarships
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Introduction
Create, Engage, and Lead with Expertise in Marketing from Gannon University
Marketing means creating, communicating, and delivering value to customers. With Gannon’s marketing concentration, you’ll help organizations discover unmet customer needs and wants, and develop products and services to satisfy those needs. You will also use advertising, promotion, pricing, distribution, personal selling, and customer relationship management techniques to build strong brands that attract and retain customers in this dynamic career field.
- Learn from faculty experts who hold extensive professional and academic experience.
- Accredited by the Accreditation Council for Business Schools and Programs.
- Receive individualized instruction and meaningful student-faculty interaction through small class sizes.
Admissions
Curriculum
Inspire Your Academic Success
Gain practical knowledge through key marketing courses including:
- Marketing Research: Understand and apply the procedures an organization uses to collect, tabulate and analyze data about consumer needs and wants.
- Strategic Marketing Management: Gain real-world experience in strategic marketing planning by working with organizations to develop a comprehensive marketing plan to improve their operations.
- Marketing Communications: Study and apply the processes by which integrated marketing communication programs are planned, developed, executed, and measured.
Program Outcome
Learn to Lead the Way in Marketing
- Understand your customers and how to connect them to a product or service through effective product development, branding, promotion, pricing, distribution, and customer relationship management strategies.
- Explore marketing research, consumer behavior and strategic marketing planning, and other variables that contribute to the success or failures of an organization.
- Become a knowledgeable, creative, ethical, and innovative marketing professional and leader who is equipped for a successful career in an increasingly competitive and dynamic business environment.
Student Learning Outcomes
- Dahlkemper School of Business Students evaluate and integrate core knowledge across the breadth of functional business areas to solve problems and capture opportunities.
- Dahlkemper School of Business Students apply leadership and team-building skills to develop strategies, manage resources and achieve goals.
- Dahlkemper School of Business Students recognize the importance of ethical issues, integrity, inclusiveness, and social responsibility in real-world business behavior.
- Dahlkemper School of Business Students identify, analyze, evaluate, and solve business problems using both discipline-specific and cross-functional integrative thinking.
- Dahlkemper School of Business Students utilize written and oral communication skills to effectively interact with stakeholders.
- Dahlkemper School of Business Students recognize global business concepts and practices that present opportunities and challenges in an environment of diversity and multiculturalism.
- Dahlkemper School of Business Students demonstrate concentration knowledge and appropriate application of the business concepts, opportunities, and practices in their respective business majors.
Career Opportunities
Achieve the Possibilities
Students will gain a high-quality education that enables success in the rigors of graduate school or a future profession. Through an array of program opportunities, you can:
- Secure valuable internship opportunities with local and national corporate organizations, state and local government, or nonprofit, health care, service, and manufacturing organizations.
- Join program graduates who have achieved successful careers in diverse organizations including Ford Motor Co., Erie Insurance Co., Wabtec Corp., PNC Bank, Marquette Savings Bank, and more.
- Earn an average median salary of $136,850, according to the Bureau of Labor Statistics.
Facilities
English Language Requirements
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