Bachelor of Arts in Public Relations

Inspire Your Academic Success

Gain real-world knowledge through key public relations courses including:

• Principles of Public Relations: Study strategies and communication tools in relation to an organization’s efforts to communicate and position itself with its internal and external public.
• Strategic Public Relations: Develop your public relations skills and apply the fundamentals of the industry with an identified client.
• Integrated Marketing Campaign Development: Collaborate in teams as an in-class agency to compete and win the account of an actual local nonprofit organization with the guidance of a local advertising professional.

Learn to Lead the Way in Public Relations

• Build a portfolio of work that potential employers want to see beginning your first year, a great advantage when you look for your first job.
• Learn to develop an organization’s message across multiple channels to internal and external publics within the for-profit and not-for-profit and government sectors.
• Develop strategic planning, writing, organizational, digital media, and interpersonal skills that will enable you to assist an organization in multiple promotional activities.

Student Learning Outcomes

• The student will be able to thoroughly research and write an extended-form analytical paper.
• The student will be able to research, write, and deliver a sustained-form business presentation using appropriate rhetorical strategies and technology.
• The student will demonstrate an understanding of and participation in the patterns of scholarly and productive discussion using both interpersonal and professional skills.
• The student will design, organize, rehearse, and perform dramatic/or non-dramatic script material.
• The student will be able to identify and participate in the pre-production, production, and post-production processes of theatre and digital media.
• The student will identify and critically describe the historical context of the media and/or the theatre
• The student will recognize the need for adaptability/resilience in the theatre and the electronic arts, and be able to collaborate with faculty, peers, and technology to produce quality theatrical and digital projects.
• The student will recognize the relationship between the work of the School of Communication and the Arts programs and the mission of Gannon University.

Achieve Your Possibilities

Our public relations program is designed for your success. Through curriculum flexibility and high-quality educational opportunities, you can:

• Assemble a toolkit of knowledge and skills to help you achieve career success in the fast-changing world of integrated public relations.
• Prepare for an exciting career at a variety of client- and agency-side marketing, public relations, and advertising organizations.
• Earn an annual median starting salary of $40,000 or a mid-career salary of $79,400, according to the Bureau of Labor Statistics.