Bachelor of Arts in International Marketing Management
Lugano, Switzerland
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 Jun 2025
EARLIEST START DATE
15 Jan 2025
TUITION FEES
CHF 52,750 / per year *
STUDY FORMAT
On-Campus
* annual tuition fee for international students per year | Swiss/EU/EEA: CHF 27,550 per year | US citizens / permanent residents and Canadian citizens: $48,500 per year
Introduction
Your Culture is Your Brand
The International Marketing Management program equips students with the knowledge, tools, and mindset to deal with the challenges organizations are facing today.
Rooted in Franklin’s liberal arts tradition, this major offers a curriculum that combines innovative and fundamental courses in marketing such as green marketing and Corporate Social Responsibility, digital marketing analytics, and brand management with courses in management, politics, psychology, and statistics with the aim of enabling students to understand consumers and their behaviors and to help companies design activities that create sustainable long-term value.
Admissions
Gallery
Curriculum
In addition to graduate school opportunities such as MBA, MSc, and MA programs, possible career paths for International Marketing Management graduates include a wide range of roles in companies (brand manager, digital marketing manager, research manager, advertising and communication manager) across all industries.
Foundation Courses (15 Credits)
- BUS 115 Financial Accounting
- BUS 135 Introduction to Business Systems
- BUS 136 Marketing in a Global Context
- MAT 201 Introduction to Statistics
- POL 112 Markets, Policy, and Administration
Marketing Requirements (18 Credits)
- BUS 256 Marketing Research Methods
- BUS 274 Brand Management
- BUS 285 Integrated Marketing Communications
- BUS 342 Green Marketing and CSR
- BUS 383 Digital Marketing and Web Analytics
- BUS 385 Consumer Behavior in International Marketing
Management Requirements (15 Credits)
- BUS 226 Managerial Finance
- BUS 306 Quantitative Methods and Dynamic Forecasting
- BUS 353 Strategic Management Theory
- BUS 397 Data Mining (Business Intelligence)
- BUS 410 Organizational Behavior and Leadership
Capstone Requirement (3 Credits)
- BUS 455 Global Strategic Management
Electives (6 Credits)
Two of the following:
- BUS 143 Behavioral Science for Decision-Making
- BUS 145T Borderless Management: International Firms in a Global World
- BUS 236T Marketing for Movies
- BUS 243 Personal Finance
- BUS 3XX Any 300-level Business course
- BUS 4XX Any 400-level Business course
- COM 105 Introduction to Communication and Media Studies
- PSY 201 Social Psychology
- SOC 100 Introduction to Sociology
Program Tuition Fee
Scholarships and Funding
Franklin University Switzerland offers merit scholarships to admitted students based on academic achievements in high school and/or transferable undergraduate work. All undergraduate applicants are considered for merit awards as part of the admissions process, which are awarded at the point of admission with priority given to students applying by the December 1 deadline. Additional need-based scholarships may be awarded on top of merit scholarships, depending on a student’s need. Merit scholarships are renewable for up to four years or eight semesters.
Undergraduate Special Awards
Our competitive scholarship programs offer the most promising students the financial support they need to pursue their studies. These scholarship opportunities are awarded during the enrollment process for incoming students.
At FUS, we are committed to ensuring that talented students are able to access the best educational opportunities so that they can reach their full potential and make a positive impact at Franklin and beyond their studies. We offer generous scholarships and awards to make sure the most promising and motivated young minds are able to achieve their goals and make a positive impact on society.
The scholarship opportunities listed below are cumulative with other types of financial aid, and would be renewed annually to student recipients provided GPA requirements and other applicable conditions per scholarship type are maintained.
- SUNY-FUS 2 + 2 Jacques Villaret International Education Award for SUNY Community College Students
- Franklin Honors Program Award
- The Ambassador Wilfried Geens Award
- The Brian Stanford Award in Creative Practices
- The Ann Gardiner Award in Sustainability
- Life-Long Learning Scholarship
Program Leaders
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.