Bachelor of Science in Marketing

A marketing degree is one of the most versatile majors you can choose because it offers you a wide variety of career opportunities. From entrepreneurs and small business owners to the largest multinational corporations, nearly every organization relies on marketing as a key part of its strategy for success. At Fontbonne, you will be prepared to be a leader in the field, with an ethics-based curriculum that challenges you to excel.

Fontbonne’s Bachelor of Science in Marketing, offered through the Eckelkamp College of Global Business and Professional Studies, will teach you how to analyze consumer behaviour; develop promotional campaigns; identify new target markets, opportunities, and competitive advantages; conduct and analyze marketing research; develop a proficient marketing plan. And you can connect and explore all these skills as you work on campus and local marketing campaigns.