BBA in Business Analytics

Undergraduate business students opting to pursue a BBA in Business Analytics (BA) will gain a solid foundation in the application of statistical methods, techniques, and tools to analyze large datasets. The program provides students with the background needed to apply statistical methods and techniques through the use of decision support systems (DSS), expert systems (ES), business intelligence (BI) reporting tools, and business analytics (BA) data mining tools. Graduates will be prepared for entry-level business analytics and reporting positions.

Graduates of the BBA in Business Analytics program will possess the skills to secure positions as business analysts within organizations across a wide range of industries including banking and financial services, insurance, hospitals, and healthcare organizations, in addition to traditional information systems and technology consulting enterprises.