BS in Business Administration - Marketing

Gain Practical Experience

Students at Florida Tech are engaged in their marketing degree program with résumé-building experiences, insight into industries and disciplines for future careers, business networking opportunities, and exposure to international business and management practices.

As a senior, you’ll complete the practicum in business, a professional internship course in which you apply your business skills and savvy in a dynamic local company. As a result, you gain practical experience, an expanded professional network, and perhaps even a pre-graduation job offer.

One of the reasons students choose the Nathan M. Bisk College of Business as their marketing college of choice is because our learning environment is highly student-oriented with a small faculty-to-student ratio, allowing personalized interaction with faculty mentors. Florida Tech students benefit from small class sizes—something you rarely find at other marketing colleges.

Take Part in the Business Plan Resource Course or the Business Practicum

Senior-year marketing students take part in the Business Plan Research Course. This class gives students a chance to utilize the skills they’ve learned in marketing internships and course study to create a business plan for a real or hypothetical business opportunity.

The Major Field Practicum, a six-hour community service requirement, also allows marketing students to gather hands-on experience with local businesses while helping their community. A recent example of one of these projects is Paws on Panther Plaza, a campaign by a marketing class that promoted a local animal shelter and raised funds for the program.

Students also may be invited to independent study and research positions alongside faculty where they can learn and participate in the creation of marketing knowledge or in servicing a real client. Marketing internships and activities such as these extend class learning into valuable experience.

Curriculum

The Bachelor of Science in Business Administration – Marketing provides a solid marketing framework. This marketing major includes the major field practicum (focused on marketing).

Students will gain appropriate background in all areas of marketing in a global economy including principles of marketing, research techniques, marketing strategy, and consumer behavior among other key areas.

Candidates for a Bachelor of Science in Business Administration – Marketing must complete the minimum course requirements as outlined in the following curriculum.

Freshman Year

Fall (16 credit hours)

• BUS 1501 Foundations in Creativity, Innovation and Entrepreneurship 1
• BUS 1801 Global Business Perspectives
• BUS 2303 Macroeconomics
• COM 1101 Composition and Rhetoric
• FYE 1000 University Experience
• MTH 1701 College Algebra

Spring (15 credit hours)

• BUS 1502 Foundations in Creativity, Innovation and Entrepreneurship 2
• BUS 2304 Microeconomics
• COM 1102 Writing About Literature
• MTH 1702 Applied Calculus
• Restricted Elective (PSY) Credits Hours: 3

Sophomore Year

Fall (15 credit hours)

• BUS 2211 Introduction to Financial Accounting
• BUS 2601 Legal and Social Environments of Business
• BUS 3501 Management Principles
• Restricted Elective* (COM) Credit Hours: 3
• Restricted Elective (Science) Credit Hours: 3

Spring (15 credit hours)

• BUS 2212 Introduction to Managerial Accounting
• BUS 2703 Business Statistics
• BUS 3504 Management Information Systems
• BUS 3601 Marketing Principles
• Restricted Elective (Science) Credit Hours: 3

Junior Year

Fall (15 credit hours)

• BUS 3401 Corporate Finance
• BUS 3605 Consumer Behavior
• Restricted Elective (BUS global emphasis) Credit Hours: 3
• Restricted Elective (HUM/COM) Credit Hours: 3

Select the first HUM Core Course:

• HUM 2051 Civilization 1: Ancient Through Medieval
• HUM 2141 World Art History 1: Pre-History to Early Global Awareness
• HUM 2211 British Literature and Culture
• HUM 2212 British and American Literature 1
• HUM 2331 American History: Pre-Columbian to Civil War Era
• HUM 2551 Survey of Ancient and Medieval Philosophy

Spring (15 credit hours)

• BUS 3704 Quantitative Methods
• BUS 4502 Organizational Behavior and Theory
• Restricted Elective** Credit Hours: 3
• Restricted Elective (HUM global emphasis) Credit Hours: 3

Select the second HUM Core Course:

• HUM 2052 Civilization 2: Renaissance Through Modern
• HUM 2142 World Art History 2: Early Modern to Post-Colonial
• HUM 2212 British and American Literature 1 (may not be repeated for credit)
• HUM 2213 British and American Literature 2
• HUM 2332 American History: From Reconstruction to the Present
• HUM 2552 Survey of Modern and Contemporary Philosophy

Senior Year

Fall (15 credit hours)

• BUS 4501 Production/Operations Management
• BUS 4601 Marketing Analysis and Strategy
• BUS 4783 Practicum Planning
• BUS 4788 Business Plan Research (Q)
• Restricted Elective** Credit Hours: 3
• Restricted Elective (HUM/COM) Credit Hours: 3

Spring (15 credit hours)

• BUS 4701 International Business
• BUS 4702 Business Strategy and Policy
• BUS 4786 Major Field Practicum
• Free Elective Credit Hours: 3
• Restricted Elective** Credit Hours: 3

Restricted Electives: Global Emphasis

Business

• BUS 3801 Cross-Cultural Management
• BUS 3802 Global Macroeconomic Issues
• BUS 3805 Emerging Markets Strategies
• BUS 4219 Globalization and Corporate Social Responsibility
• BUS 4686 International Marketing
• BUS 4801 International Trade
• BUS 4802 Global Accounting and Tax
• BUS 4803 Global Financial Management

Humanities

• HUM 2085 Critical Approaches to Humanities and Social Sciences
• HUM 2140 World Architecture
• HUM 2141 World Art History 1: Pre-History to Early Global Awareness
• HUM 2142 World Art History 2: Early Modern to Post-Colonial
• HUM 2385 Special Topics in World History
• HUM 2552 Survey of Modern and Contemporary Philosophy
• HUM 3027 History and Culture of China
• HUM 3085 Special Topics in Humanities
• HUM 3285 Special Topics in Literature
• HUM 3351 History of Science and Technology: Ancient and Medieval
• HUM 3352 History of Science and Technology: Renaissance to Present
• HUM 3385 Special Topics in History
• HUM 3485 Special Topics in Social Science
• HUM 3521 World Religions

Total Credits Required: 121

*Restricted Elective (COM) can be COM 2224 Business and Professional Writing, COM 2225 Writing for the Media, or COM 2425 Introduction to Communication.

**Three Restricted Electives must include one of the following:

• BUS 4605 Retail Management
• BUS 4606 Special Topics in Marketing
• BUS 4607 Brand Management Marketing
• BUS 4686 International Marketing​

No more than two of the following:

• BUS 3603 Advertising and Promotion Management
• BUS 3607 Marketing Research
• BUS 3611 Entertainment and Sports Marketing
• BUS 3612 Hospitality and Tourism Marketing

A Marketing Degree Develops Skills Useful in Many Careers

The Nathan M. Bisk College of Business values innovation, diversity, ethics, and leadership as the cornerstones of 21st-century business education. Because our marketing degree program is dynamic and focused, students get started right away, taking core courses like Global Business Perspectives and Computer Applications for Business in their first year.

Marketing incorporates gathering, analyzing, managing, sharing, and responding to information. It is applicable across disciplines and provides skillsets that have a wide application across numerous potential careers, especially in positions where we are interested in “why people do what they do.” Whether you want to be a psychologist, researcher, strategic planner, pricing expert, researcher, sales manager, or creative director, a marketing degree offers the tools you need for a career.

Career Outlook

Careers in marketing can be very diverse. Marketing managers estimate the demand for products and services that an organization offers and identify potential markets to sell them. Advertising, promotions, and marketing managers create programs to generate interest in these products or services. Market research analysts study market conditions and help companies understand what people want, who will buy them, and at what price. This process includes other careers in marketing such as creative services, merchandising, psychology, sales, media, survey researchers, finance, and more.

The Occupational Outlook Handbook, published by the US Department of Labor’s Bureau of Labor Statistics, provides detailed information about hundreds of occupations, including, entry-level education, overall working environment, and employment prospects. According to the Bureau, employment for careers in marketing is expected to grow 13% through 2020, as marketing and advertising will continue to be important for organizations to compete in a growing global marketplace. This is particularly true in the management of digital media programs.

Being a sales manager is, of course, another of the potential careers in marketing. Directing organizations’ sales teams, setting sales goals, analyzing data, and developing training programs are what this job entails.