Bachelor's degree in Marketing and Digital Business
Steyr, Austria
DURATION
6 Semesters
LANGUAGES
German
PACE
Full time, Part time
APPLICATION DEADLINE
30 Jun 2025
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 363 / per semester *
STUDY FORMAT
On-Campus
* zuzüglich des ÖH beitrags für studierende aus EU- und EWR-staaten | für studierende aus drittstaaten: 726,72 € pro semester
Introduction
Studies in Marketing , Digital Business, Management & Web
The future will be highly technological, economically challenging and bring even greater complexity and dynamism. The Internet and digitization will be the link between customer and provider. The demand for solution-oriented, agile specialists and managers with management knowledge will be greater than ever, because they are the key to success. The MEB course is tailored precisely to these competitive, environmental and Internet dynamics. It is for everyone who wants to develop their skills in the areas of digital business , web, Marketing and management and pursue a career in these dynamic economic sectors.
Wichtige Fakten
Almost all industries and companies are open to graduates. Today, the Internet offers new opportunities for Marketing , sales and product management and enables more efficient structures and processes. The course enables you to manage projects, lead a team or start your own company. Graduates find the best career opportunities in the areas of project management in Marketing and e-business, online Marketing , e-business and e-commerce management, social media management, product management on the Internet and management of the Internet and media age.
- Organisationsform: Vollzeit, berufsbegleitend
- Akademischer Abschluss: Bachelor of Arts in Business (BA)
- Aufnahmeverfahren: Bewerbungsgespräch und Potenzialanalyse
- Kosten: Informationen zu Studienbeiträge und ÖH Beitrag
- Studiendauer: 6 Semester
- Sprache: Deutsch
- ECTS: 180
Admissions
Curriculum
Studienplan
Allgemeine Managementkompetenz
- Business Administration Introduction
- Finance and Controlling Introduction
- Finance and Controlling specialization
- Business Mathematics Introduction
- Law Introduction
- Corporate Management Advanced
Fachkompetenz
- Digital Marketing Introduction
- Digital Marketing Advanced
- E-Business Technologies and Concepts Introduction
- E-Business technologies and concepts in depth
- Business Process Management Introduction
- Information and Internet Technology Introduction
- Information and Internet Technology Advanced
- Marketing Introduction
- Marketing specialization
- Special chapters on Marketing and electronic business
Transferkompetenz
- Berufspraktikum
- Unternehmensprojekte
Sozialkompetenz
- English Introduction
- English Advanced
- Social skills introduction
- Social skills deepening
Schwerpunkte
- Marketing
- Marketing
- Digital Business & E-Commerce
- Projects & practical studies
- Web & Internet
- Digital Business Alumni Association
Themen
- Marketing (marketing planning, customer behavior, market research, brand management)
- Online Marketing (social media, search engine and content Marketing )
- E-Business und E-Commerce (Technologie, Konzepte und Management)
- Internet und IT (Websites, IT-Projekte, Internet-Sicherheit, Datenmanagement)
- Projektmanagement, Unternehmensprojekte und Berufspraktikum
- Finanzielle Unternehmensführung, Wirtschafts- und
- Internet-Recht, Statistik
- Sozialkompetenz, Englisch
Program Tuition Fee
Career Opportunities
Almost all industries and companies are open to graduates. Today, the Internet offers new opportunities for Marketing , sales and product management and enables more efficient structures and processes. The course enables you to manage projects, lead a team or start your own company. Graduates find the best career opportunities in the areas of project management in Marketing and e-business, online Marketing , e-business and e-commerce management, social media management, product management on the Internet and management of Internet and media agendas.
Gut zu wissen
Marketing and Digital Business offers a broad, interdisciplinary business education and prepares students perfectly to manage projects in the online sector and lead a team. Two Google certifications can be acquired during the course of the course.
Student Testimonials
Program delivery
Organisationsform:
- Full time (mainly Mon. - Fri.) or
- Part-time (Friday afternoons, Saturday all day, approx. 2 block weeks per year)