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First City University College BA (Hons) Marketing
First City University College

BA (Hons) Marketing

Petaling Jaya, Malaysia

3 Years


Full time

Request application deadline

Jun 2024

MYR 76,070



This program equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalized and digitalized world.

Students will learn market research and analytics, e-marketing, marketing plans and strategies, and customer relationship management in a challenging and socially networked environment.

Students will undergo internships where they will gain hands-on experience.

The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.

The Program objectives are to:

  1. Equip students with marketing knowledge and skills for today’s dynamic and challenging business environment.
  2. Equip students with the ability to provide innovative, creative, and ethical marketing strategies.
  3. Equip students with communication, teamwork, leadership, entrepreneurial, social, and marketing analytical skills.
  4. Produce graduates who can work globally and engage in research and life-long learning.

Education Pathways

Entry into our full-time/part-time Master of Business Administration (MBA) program with special Alumni tuition fees.



Career Opportunities

About the School