Faculdade Das Américas (FAM)
Graduation in Advertising
São Paulo, Brazil
DURATION
7 up to 13 Semesters
LANGUAGES
Portuguese
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
BRL 415 / per month *
STUDY FORMAT
On-Campus
* Morning, 7 semesters
Scholarships
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Introduction
ABOUT THE COURSEPublicity and Propaganda is the science that studies the planning, elaboration, realization and dissemination of advertising campaigns with the aim of applying brand recognition or increasing sales of a product or service.
At Faculdade das Américas, Publicity and Propaganda students will be trained to create advertising campaigns, aiming to present a product/service to the public to promote its sale.
MAIN ACTIVITIES
The Publicity and Propaganda student at Faculdade das Américas will be able to:
- Research the market and gather data that will guide a campaign;
- Plan and develop a product/service, establishing pricing, distribution and sales strategies;
- Evaluate the impact of campaigns on stakeholders;
- Elaborate sales strategies and develop promotional campaigns in various segments such as supermarkets, restaurants and stores;
- Choose the appropriate vehicles to disseminate a campaign.
JOB MARKETIt is a traditionally competitive market, but prospects are improving for agencies specializing in event production and corporate identity. Social media is another point worth mentioning: it is becoming more and more effective for the dissemination of products/services, demanding qualified advertisers to lead interactions with Internet users.
Morning: BRL 415.00
Night: BRL 489.00