BA - Bachelor of Arts in Digital Business, Design & Innovation
Barcelona, Spain
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Feb 2025
TUITION FEES
EUR 14,100 / per year *
STUDY FORMAT
On-Campus
* for seven semester programs|7050|optional diploma of advances studies|7050
Introduction
Digitalization is continually expanding horizons. In addition to startups and new ventures, established businesses are also going digital to appeal to new generations and adapt to modern technologies. They all need entrepreneurial innovators who can come up with creative solutions that are also practical and applicable. Through this program young business leaders will develop the skills, adaptability and curiosity not just to keep up with evolution, but also to think ahead and drive change.
With our fast-track option, students can accelerate their studies by completing one or two intensive summer semesters. We also offer inter-campus transfers between our EU campuses and exchange programs with our OMNES sister schools in Paris, Bordeaux, Lyon, Monaco and London to enhance international experience and multicultural learning.
Why Barcelona?
Studying a Bachelor of Arts in Digital Business, Design & Innovation in Barcelona allows students to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometres of golden beaches and provides students with excellent sports and socialising opportunities. It is famously home to FC Barcelona and has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.
Degree Awarded
- A university bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain
- A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by Educa
- A state-recognized BA (Hons) in Business Management degree from the University of Derby, U.K
Optional Diploma
Students studying Option 2 (EU Bachelor’s + BA (Hons) in Business Management) can study an additional semester of their specialization to earn a Diploma of Advanced Studies (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
Gallery
Curriculum
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Boosting Creativity
- Digital Skills Development
Year 2
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Digital Economy
- Web Design & Web Analytics
- Digital Leadership
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Introduction to Data Science
- Digital Transformation
- Entrepreneurship in Digitalization
Year 3
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
Admissions
Program Outcome
Learning Outcomes
The program combines the practical development of digital skills with boosting creativity and entrepreneurial innovation. Students who take this program will also:
- Demonstrate a deep understanding of complex business processes and come up with creative business solutions in a fast-moving digital environment
- Develop management and leadership skills
- Demonstrate knowledge of new technologies and innovation
- Obtain a practical working background that prepares them for immediate entry into a management position
Career Opportunities
The Bachelor of Arts in Digital Business, Design & Innovation degree provides students with business knowledge and specialist skills, particularly in the digital area. Specialist subjects include digital leadership and digital transformation. Students who successfully complete this degree may be interested in the following job positions:
- Product Transformation Officer
- Digital Brand Manager
- Digital Transformation Manager
- Business Analyst