
Degree in Consumer Sciences
São Paulo, Brazil
DURATION
4 Years
LANGUAGES
Portuguese
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Mar 2024
TUITION FEES
BRL 4,025 / per month
STUDY FORMAT
On-Campus
Introduction
This course is for those who are curious to understand human behavior, explain trends in society and understand, after all, why people do what they do. At the end of the course, you will be able to work in areas related to behavioral economics, trends, consumer insights, human behavior, artificial intelligence and diversity and inclusion management, in addition to working on research on related topics.
Differentials
ESPM is different, so the professionals trained here are also!
In addition to the typical training in Social and Consumer Sciences, at ESPM you will have:
- Market research and consumer insights
- Study of diversity and inclusion
- High workload of psychology
- Behavior analysis and technohumanism
- Emphasis on marketing and people management
Gallery
Ideal Students
This is a true Behavioral Sciences course, as it combines the classic disciplines of the social sciences - sociology, anthropology and political science - with a significant amount of psychology. For those who enjoy analyzing and understanding human behavior, this is, among all undergraduate courses, the one that offers the highest workload and number of psychology disciplines (of course, not counting psychology faculties). In addition to combining social sciences and psychology, it also offers bold disciplines such as human sexuality, religious sciences and neurosciences. See if you identify with one or more of these interests:
- Likes humanities and is questioning
- Is curious about human behavior
- Want a profession in which you will feel useful to society
- Want to understand why products go in and out of style
- Want to get involved in social and environmental causes
- You want a dynamic profession where you will discover new things every day
- Question the present and project the future
Curriculum
Curriculum
Know all the details about what you will learn.
2,790 hours
diurnal
1st year
1st Semester
- Contemporary Thought I 72 h/a
- Fundamentals of Logical and Analytical Reasoning 72 h/a
- Contemporary Philosophy 72 h/a
- Psychology: Motivation and Emotion 72 h/a
- Contemporary History 72 h/a
- Identity and Diversity 72 h/a
- ESPM Life Lab I (Extension - Distance Learning) 72 h/a
2nd Semester
- Fundamentals in Marketing 72 h/a
- Data Analysis and Visualization 72 h/a
- Consumer Behavior I 72 h/a
- Personality Psychology 72 h/a
- Contemporary Sociology 72 h/a
- Anthropological Theories 72 h/a
- ESPM Life Lab II (Extension - Distance Learning) 72 h/a
2nd year
3rd Semester
- Strategic Marketing 72 h/a
- Fundamentals of Economics 72 h/a
- Market Research: Qualitative Method 72 h/a
- Consumer Behavior II 72 h/a
- Social Psychology 72 h/a
- Elective 72 hours
- ESPM Life Lab III (Extension - Distance Learning) 72 h/a
4th Semester
- Neurosciences Applied to Consumption 72 h/a
- Bioethics 72 h/a
- Theories of Organizations and Management 72 h/a
- Political Sciences 72 h/a
- Ethnography and Consumption Trends 72 h/a
- Elective 72 hours
- ESPM Life Lab IV (Extension - Distance Learning) 72 h/a
3rd year
5th Semester
- Behavioral Economics 72 h/a
- Artificial Intelligence and Society 72 h/a
- Culture, Religion and Consumption 72 h/a
- Elective 72 hours
- ESPM Life Lab V (Extension - Distance Learning) 72 hours
6th Semester
- Scenario Construction 72 h/a
- Geopolitics 72 h/a
- PGC I - I need 36 h/a
- Elective 72 hours
- ESPM Life Lab VI (Extension - Distance Learning) 72 h/a
4th year
7th Semester
- Urban Sociology 72 h/a
- PGC II - I need 72 h/a
- Elective 144 hours
8th Semester
- Sociology of the Future 72 h/a
- PGC III - I need 72 h/a
- Elective 72 hours
Optional
- Pounds 36h/A
Program Outcome
This course, a pioneer in Brazil, seeks to explain society's trends so that you understand, after all, why people do what they do.
At the end of the course, you will be able to work in areas related to behavioral economics, trends, consumer insights, human behavior, artificial intelligence and diversity and inclusion management, in addition to working on research on related topics.