Bachelor's in International and Digital Marketing
Murcia, Spain
DURATION
48 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
EUR 10,500 / per year *
STUDY FORMAT
Distance Learning, On-Campus
* for on campus | for online: 10.500€
Introduction
At ENAE Business School, our Bachelor’s Degree in International and Digital Marketing programs are meticulously crafted to ensure that graduates are well-prepared to face the challenges of the modern business world.
Our objectives are clear: to equip students with the knowledge, skills, and ethical principles needed to excel in their chosen fields
International and Digital Marketing
In today’s digital age, businesses need professionals who can harness the power of digital marketing and business administration. Our objective is to provide students with the expertise to thrive in the digital landscape.
This program aims to equip graduates with the knowledge and creativity to lead successful marketing campaigns, manage operations efficiently, and adapt to the ever-evolving digital world. With these skills, our students will be prepared to drive innovation in the digital marketing and business sectors.
Admissions
Curriculum
General Education Courses
- English Composition I
- English Composition II
- Principles of Philosophy and Ethics
- Introduction to Business Economics
- History of Modern Western Civilization
- College Algebra
- Foundations of Human Behavior
- Critical Thinking and Problem Solving
- Spirituality and the Science of Happiness
- Foundations of Effective Communication
Basic Education Courses
- Management Accounting
- Financial Management
- Business Statistics
- Foundations of Human Resource Management
- Principles of Business Marketing
- Principles of Business Management
- Project Management
- Principles of Sales and Negotiation
- Intercultural Communication Strategies
- Neuromarketing and the Psychology of Persuasion
Specialization Curriculum
- Innovation Management: Processes and Methods
- Introduction to International Business
- Introduction to Digital Transformation
- Digital Marketing and Social Media
- International Marketing
- Transcultural Consumer Behavior
- Principles of Artificial Intelligence and Machine Learning
- Introduction to Big Data and Business Analytics
- Marketing Analysis and Decision-Making
- Strategic Pricing
- Brand Architecture and Development
- Intercultural Content Marketing
- Creating Content for the Digital Era Introduction to Modeling
- Data Visualization and Communication
- Entrepreneurial Opportunity Development
- International Strategic Planning and Management
- Foundations of Business Leadership
- Investment Project Analysis
- Field Project
Program Tuition Fee
Program Leaders
Program delivery
360 Learning
Through our new training model, students may select the training modality that best suits their needs: either 100% online or a combination of in-person and online classes, without losing the opportunity to interact with their teachers and classmates in real time.
The essence of in-person training is maintained through a live platform that facilitates online classes. This new training model is complemented by a Virtual Campus in which the student has access to all learning resources, class recordings, as well as additional content such as webinars and online resources.
By combining the best of both worlds, which include in-person training and online training, this model provides students with greater flexibility, custom training, and the development of digital skills.
Choose your modality:
- Online learning
- On Campus