Bachelor en Management Appliqué (Option Industries Créatives)

Bachelor en Management Appliqué (Option Industries Créatives) - 180 ECTS

Summary description of the Bachelor en Management Appliqué (Option Industries Creatives) 180 ECTS

Our courses and training programs allow students to apply their knowledge to the professional fields that particularly interest them. This program addresses the various components and aspects of management and business administration in the creative and events industries, whether in companies, self-employed, or in the public sector. It includes six semesters of study and features core curriculum units covering the following areas: business organization, corporate finance and accounting, human resource management, marketing, project management, business strategy, and business English. Specialized curriculum units include introduction to the creative industries, event organisation and management, customer relationship management, communication strategies in the creative sector, digital marketing, law and entrepreneurship, ethics and sustainability in the creative sector, and cultural management and policy.

In the final year, you will also have the opportunity to undertake internships or conduct research on a topic of your choice.

The assessments consist of 50% continuous assessment and 50% end-of-semester exams (written exams, open-book exams, or in-class assignments). The teaching methods are participatory and interactive, and include numerous references to the real-world workplace, with participation in real case studies and analyses. This prepares you realistically for contemporary practices in the creative industries.

While pursuing a Bachelor en Management Appliqué (Option Industries Créatives) programme, students will:

• Develop strong management skills, including planning, organising, strategising and marketing within creative industries
• Get practical experience through placements, work on real projects and study real business cases.
• Develop critical thinking skills that allow students to learn to analyse complex business situations and navigate legal and managerial challenges
• Gain an understanding of the global business landscape, enabling students to work with multinational companies & global organisations.
• Build a network of contacts in the industry and make professional connections.

Programme Benefits

Advance your career with our Bachelor en Management Appliqué programme and thrive in the modern business world.

Our programme has a unique curriculum that gets students ready to start their businesses or to work for companies that want new and creative ways to operate. The Bachelor en Management Appliqué programme prepares students for careers in the creative industries. The practical approach ensures that students can handle real-world challenges and find effective solutions. Programme benefits include:

• Versatile skills
• Career readiness
• Better job prospects
• Lifelong learning
• Global opportunities

After completing the Bachelor en Management Appliqué (Option Industries Créatives) at École de Management Appliqué, students can explore different roles in the creative sector:

• Project Officer
• Cultural Production Assistant
• Event Coordinator
• Further Studies
• Communication Assistant
• Cultural Marketing Assistant
• Consultant

Choosing Bachelor en Management Appliqué (Option Industries Créatives) at École de Management Appliqué sets you on a path towards a successful career. The programme prepares and equips you to be impactful in leading modern-day roles.