Global BBA and Bachelor in Artificial Intelligence for Business
Barcelona, Spain
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 19,000 / per year
STUDY FORMAT
On-Campus
Introduction
Our Global BBA & a Bachelor in Artificial Intelligence for Business offers a double degree in just four years with 1-2 years of study abroad. Students can choose to study at one of our EADA-SKEMA Global BBA campuses (Brazil, China, France, South Africa, U.S.) or our 47 exchange partner institutions.
Participants receive a general business education, expert AI training, and specialised knowledge in one of 11 areas that prepares them, like so many others in our alumni community, to launch an international career from the more than 2,000 job offers we receive annually. What makes this double degree so unique is the solid cross-disciplinary managerial skills and technological know-how that our design provides, and which allow graduates to progress quickly towards senior management positions.
All the graduates of this programme, whether in a more managerial or technical role, will be ready to make the important choices that will shape the future of society, including those that give a long-term sustainable advantage to the organisations they choose to work for.
Just the Highlights
International experience
Study periods abroad and multicultural, multidisciplinary groups
- + 120 nationalities
- 7 campuses on 5 continents
- 47 exchange partners
Tailored growth
Flexible and customisable to achieve individual objectives
- 11 specialisations
- Elective courses
A personal approach
Student-centred learning with dedicated support staff
- Personal academic advisor
- 25-30 in class
Professional preparation
Integrated internships reinforce learning and boost career development
- 8-12-month internship
- +150 events from Careers & Talents
With You Every Step of The Way: A Dedicated Support Network
- Admissions: Information sessions, personalised visits and individual assessment help guide students during the admissions process right through to enrolment.
- Relocation: Expert advice on visa applications, healthcare and accommodation facilitates a smooth transition.
- Academics: Our academic advisors coach students through their undergraduate experience as they adapt to their new home, expand their knowledge and skills and refine their career goals.
- Careers & Talent: Our career advisors are committed to helping students identify, define and reach their professional goals through specialised resources, recruiting events and career development workshops.
- Alumni: Alumni regularly share their experiences and connect with current participants, who become a valued member of our community from day one.
Gallery
Curriculum
| YEAR 1 (EADA Business School)
- Business and Economics Calculus - Consumer Computer Applications - Financial Accounting - Macro Economics - Statistics for Business Decisions - Academic Research and Writing I - Managerial Accounting - Marketing Principles - Micro Economics - Pre-specialisation elective
AI courses - Software Capstone Project I: Ethical Computing Protocol and AI Engine - Software Capstone Project II: GitHub and Web Framework
| YEAR 2 (EADA Business School)
- Advanced Computer Business Applications - Principles of Modern Management - Business Law - Public Speaking and Presentation Skills - Business and Professional Writing - Social and Sustainable Responsibility - Pre-specialisation electives
AI courses - Software Capstone Project III: Distributed Database - Software Capstone Project IV: Cloud Architecture
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| YEAR 3 (Abroad)
- Foreign Language - History and Culture - Human Resource Management - Marketing Strategy - Business Development - Globalization and Development - Legal Issues - Entrepreneurship and Innovation - International Logistics and Trade - Glocal Awareness (online from SKEMA)
AI courses - Software Capstone Project: Mobile App - Software Capstone Project VI: IoT
| YEAR 4 (EADA Business School or abroad)
- Ethics - Essentials of Project Management - Leading Tomorrow - Specialisation courses Global BBA
AI electives (depending on specialisation) - Computer Vision and Speech Recognition - Frontiers of Artificial Intelligence: Robotics, Internet of Things and Cyber Security - Software Capstone Project VII: Metaverse - Software Capstone Project VIII: High-performance Transactional Server |
4th year specialisations
| Sustainable Innovation Global BBA campus: Barcelona, Spain (EADA Business School)
| Today, innovation lies at the core of any company’s mission, but how can we innovate to transform the way we do business? This specialisation prepares students to critically and comprehensively engage with the complex economic, social and environmental challenges faced by modern companies, by designing, developing and implementing innovative solutions at all levels of business operations.
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| Strategy Global BBA campus: Barcelona, Spain (EADA Business School)
| This specialisation explores a wide range of strategic problems, including competitive advantage, digitalisation, and the interaction between industry structure and organisational capabilities. It introduces a wide variety of modern strategy frameworks and analyses key concepts that have shaped the field of strategic management practice and strategy consulting. Students develop a framework for formulating strategies in an increasingly complex world economy, and for making those strategies work effectively.
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| International Business (Global BBA Campus: Raleigh, U.S.)
| Students in the International Business major acquire global business expertise. They are taught the basis of management, marketing and finance as well as the fields of politics and economics in an international context. Students learn to adapt business models to different workplaces, and how to consider legal issues. Students will also develop awareness of the sustainable development of a business in a globalised world. The intercultural experience and the mandatory 2 years of international mobility strengthens students’ backgrounds, expertise and knowledge.
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| Global Business (Global BBA Campus: Belo-Horizonte, Brazil)
| Students in the International Business major acquire global business expertise. They are taught the basis of management, marketing and finance as well as the fields of politics and economics in an international context. Students learn to adapt business models to different workplaces, and how to consider legal issues. Students will also develop awareness of the sustainable development of a business in a globalised world. The intercultural experience and the mandatory 2 years of international mobility strengthens students’ backgrounds, expertise and knowledge.
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| Entrepreneurship & Business Administration (Global BBA Campus: Sophia Antipolis, France) | This specialisation prepares future managers, intra- or entrepreneurs for both the quantitative and qualitative aspects of company life: calculating objectives, improving operational performance, managing budgets, managing human relations within teams, and more. Students also acquire a deep understanding of the legal aspects of creating and running a company, as well as those concerning new models of value creation.
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| Corporate Finance (Global BBA Campus: Sophia Antipolis, France) | In today’s expanding global financial domain, a company’s finance department offers excellent career opportunities for those able to master the most complex financial mechanisms and products. The course gives students a solid understanding of company financial practices and resources within a financial system that is complex, highly organised and ever more sustainable.
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| Marketing (Global BBA Campus: Sophia Antipolis, France) | Students choosing to specialise in this discipline will acquire an understanding of the complex relationship between producers and consumers whose needs and price sensitivity they will analyse. They will then be ready to specialise further in one of the many domains of marketing such as international marketing, e-marketing, and B to B marketing.
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| Luxury Brand Marketing (Global BBA Campus: Sophia Antipolis, France) | This specialisation is for participants attracted by the fast-growing market of luxury and fashion. Not only does it provide fundamental knowledge (design, innovation, sales, KPI, P&L, merchandising, etc.), it also develops an in-depth understanding of the methods, customer behaviour, entry modes and terms of payments in various countries.. Sessions are led by professionals, making them highly relevant and immediately applicable to a career in leading companies in the sector.
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| Sustainable Development & Social Responsibility (Global BBA Campus: Sophia Antipolis, France) | This type of training meets the needs of companies who must integrate the environmental dimension in their development and investments. This specialisation trains responsible managers to master the tools of sustainable development with expert knowledge of environmental issues.
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| E-commerce & Digital Transformation (Global BBA Campus: Lille, France) | This specialisation prepares students for issues related to the constantly evolving need for digital transformation in companies. The management and development of an E-commerce website, prospecting and developing traffic are also part of the specialisation. Graduates will be able to determine strategy in order to improve, monitor and analyse web-traffic.
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| Accounting (Global BBA Campus: Lille, France) | This specialisation produces graduates who have the tools they need to be professionally operational in a company’s accounting department. This specialisation is a robust concentration in accounting. Internal audits, consolidating company accounts, and learning how to use accounting software are elements of this specialisation’s courses.
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Program Outcome
Students develop the expertise necessary to compete in today’s global, tech-dominated business world. They learn the basics of management, marketing, and finance while at the same time developing an understanding of politics and economics in an international context.
Our graduates are:
Well-prepared to launch an international career
The unique format of our double degree includes an internship so that students see case studies in action. The opportunity to integrate real-life experience leads to exponential learning that reinforces concepts learned in class.
Networking experts
A healthy network is the first step towards fostering personal growth and career development. Our small, international classes make it easy for students to make meaningful connections, creating an ecosystem of support that is the first step in launching an international career.
Supported by the EADA Careers & Talent Team
Our team guides students every step of the way, from the internship selection process right through to launching their international career, offering an exclusive jobbank, specialised databases, career prep workshops and personalised assessment.
Master collaborators
The experience of working in multicultural, multidisciplinary teams is key to students’ professional preparation. Group work in class mirrors the collaboration between executives in companies, organisations and institutions around the world and prepares participants for the international workforce.
Experts in general management plus specialised knowledge
The programme is flexible and customisable to its core, with Artificial Intelligence modules each semester and a choice of 11 business specialisations that develop skills and knowledge corresponding to the chosen career path. During their studies, participants have regular meetings with their academic advisor to coach their progress and bring them closer to future goals.
Culturally aware
Students complete part of their studies abroad at the Global BBA campuses with more than 120 nationalities or at our exchange partner universities, becoming operational in foreign managerial culture and cross-cultural relations as they live a unique multicampus experience. This ensures that participants value the role of diverse perspectives in the decision-making process in class — and in their future career.
Rankings
- 25th Business School in Europe (Financial Times 2022)
- 12th best MBA in Europe (The Economist)
Career Opportunities
- 91% employed within 6 months
- €39,500 average salary
- 61% working internationally
Our double degree EADA-SKEMA Global BBA & Bachelor in Artificial Intelligence for Business is designed to make participants into well-rounded, value-strong professionals with specialised know-how and the leadership skills to execute a strategic plan of action. The programme is closely aligned with the needs of today’s top companies, organisations and institutions, as demonstrated by the 91% employment rate just six months after graduation.
The cross-disciplinary managerial skills that the Global BBA provides allow graduates to progress quickly towards senior management positions, many of which require the integration of artificial intelligence in business. Our graduates provide an added value to the company with a background in the fundamentals of management, marketing and finance complemented with a mastery of hardware and software architectures to optimise business.
Graduates of the double degree stand out with the best technical and business toolkit. They are ready for a wide range of opportunities, from business positions with a special need for digitalisation in areas like entrepreneurship, marketing, consulting, supply chain, strategy and line management to technical positions that require a deep understanding of AI such as software developer, AI specialist and technical architect.
What do our graduates do?
- 29% Marketing and communications
- 25% Business development and sales
- 18% Consulting, audit, finance
- 8% Sustainable development, CSR
- 8% Project management, digital, and IT
- 7% Executive management, entrepreneurship
- 4% Purchasing & Logistics
- 1% Other
Where do our graduates work?
- Abbott
- Amazon
- Auchan
- Banque Nationale du Canada
- Bayer
- CBE Group
- Chemical Assistance
- Coca-Cola
- Epicerie verte
- EY
- Ferrari
- Forton Cushman and Wakefield
- Industrial Bank Co., Ltd.
- Ingenico
- L’Oréal
- Marine Nationale
- PwC
- Tesla
- The Purpose Group
Program Tuition Fee
Scholarships and Funding
At EADA, we understand that funding your education can be one of the biggest challenges. For this reason, we support you in your bachelor’s journey through a wide variety of discounts and merit-based scholarships designed to ensure that the best candidates don't get overlooked for financial reasons.
Discounts
- Early Bird Discount (15%) for enrolments before December 31, 2022
- Family Discount (10%) for candidates with a family member currently enrolled at EADA (siblings must coincide in the same academic year.
- Family Alumni Discount (5%) for candidates with a family member who is an EADA alumni
Scholarships
- Excellence Academic Scholarship (25% applicable for all years at EADA Barcelona campus) for candidates with an outstanding academic record
- Global Student Scholarship (25%) for candidates who have lived in several different countries, as study abroad students or with their families
- Junior Talent Scholarship (25%) for candidates with exceptional extracurricular activities or outstanding professional experience
Scholarships and discounts do not stack; candidates who receive multiple awards will be automatically awarded the scholarship or discount with the highest value.