Bachelor of Business Business Administration: Marketing Specialization

Students explore marketing through coursework, experiential projects, internships, and extracurricular activities.Particular emphasis is placed on diversity, ethics, and international issues. Curriculum teaches students to implement effective advertising, sales and communications strategies.Courses cover a range of disciplines, including advertising, sales, promotions and digital communication, branding and design, supply chains and distribution, and marketing research and data analysis.Students gain skills in several aspects of marketing, from business management and leadership principles to presentation and public speaking techniques.