Marketing BCom - Bachelor of Commerce

Have you ever wondered what makes people choose certain brands over others? Marketing is one of the most important functions in a successful business. To gain an advantage, companies must differentiate themselves from their competitors. They need to work out how they may persuade their target audience to buy their products or services.

Marketing suits those who wonder what makes people think and behave the way they do, enjoy working with other people and in teams, have strong organisational skills and want a career that is interesting and diverse. Roles may be in market research, product management, marketing communications, brand strategy, fundraising, and on-line marketing in areas such as developing on-line strategy, search engine optimisation, and social media and networking.

This major provides you with an understanding of the role Marketing plays in creating customer value. You will have the chance to explore matters such as international and internet marketing, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour.