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Coventry University Sport Management BA (Hons)
Coventry University

Sport Management BA (Hons)

Coventry, United Kingdom

3 up to 4 Years

English

Full time, Part time

Request application deadline

Sep 2025

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On-Campus

Introduction

If you have a passion for sport, then this course aims to help you develop a range of practical business skills and knowledge that can be utilised in a variety of careers in this diverse, global and dynamic industry sector.

Course overview

The sports industry is dynamic and engages people and organisations all over the world. By blending the areas of sport and management, this course seeks to explore the policy, planning, management and delivery of sport-related services, products and activities.

The January start for this course is condensed in Year 1.

Why you should study this course

The course aims to offer you:

  • engagement with local, national and international sports organisations, to help you gain practical experience and have the chance to learn from practitioners and the opportunity to develop your industry networks2.
  • a variety of specialised sport-related modules to help you develop expertise in some of the unique challenges and issues facing the sports industry, alongside the core principles of business management.
  • access to our extensive network of sports organisations in both the UK and throughout the world to gain work placement opportunities, hear from practitioner speakers, participate in site visits and carry out consultancy-based project work (subject to availability)2.
  • real-world experience - the chance to explore and apply management theory, to real-world sports industry problems and international case studies.
  • industry insight - students gain insight into the industry by visiting a variety of sports venues and listening to industry experts from across the world2. Past trips have included visits to sports venues such as the Amsterdam Arena, Tottenham Hotspur Stadium and Croke Park.
  • professional network development - our cultivated links with the industry means that there are usually opportunities to volunteer at a variety of sports events (subject to availability), where past students have gained experience and developed their professional networks by volunteering in events, such as at top-flight football and rugby games2.

If you choose to start this course in January you will study exactly the same course but over a slightly shorter timescale in Year 1. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.

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