Marketing Management BA (Hons) top-up
City of London, United Kingdom
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
Our Marketing Management BA (Hons) top-up course has been designed to give you a clear pathway into marketing and management careers and to develop you into a professional marketing manager ready for the future.
Course overview
Gain the knowledge and managerial skills to succeed in a global marketing environment that is currently undergoing a series of fundamental and far-reaching social and technological changes.
- Develop the specialist knowledge and innovative patterns of thinking needed to enhance your career prospects.
- Develop critical knowledge and competencies in strategic marketing management, PR and communications and digital marketing.
- Benefit from our teaching staff’s extensive industry experience (staff may be subject to change).
Why you should study this course
- Real-world experience
The hands-on nature of this course alongside the opportunity to undertake a work placement or internship2, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career. - London location
London is one of the world’s leading centres for marketing, media communications and public relations. Many of the world’s leading professional marketing communications agencies and strategic consultancies have a major base in London. You will also find a diverse range of exciting businesses, from innovative start-ups to huge multi-nationals. From our campus in the City of London, you will have opportunities to immerse yourself in this world and to network with marketers (subject to availability). You will also be encouraged to create your own learning opportunities. - Industry insight
You will be taught by experienced and inspirational tutors, many of whom come with industry experience in both academic and professional contexts. Many possess strong backgrounds in areas such as business, marketing, digital marketing, analytics, research and PR and have extensive networks of marketing contacts, many based nearby, which they can use to offer students opportunities to mix with professional marketers from a range of industries. Please note that staff are subject to change. - International learning experience
This course is considered from a world perspective, with the aim of preparing you for your career prospects upon successful completion and is designed to help you to understand international marketing management issues. It aims to reflect international business practices, cultures and legal frameworks, so you should develop confidence dealing with diverse people and organisations around the world. - Prepare for your future
You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.
Our strong global business connections provide students with access to real-life work experience, so you can put your skills into practice and make connections in the world of work.
Admissions
Curriculum
This academic year is designed to help you expand your understanding of, and exposure to, the professional world of marketing and strategic marketing management. You will also look at the international and cultural contexts of marketing, providing the opportunity to enhance your global perspective. At the same time, you will have opportunities to develop your business skills and practice management judgement.
At the start of the year, you will focus on management perspectives which will encourage you to develop the intellectual and professional attributes needed for strategic analysis. This foundation should help you across the year as you explore how to make balanced choices between alternative strategies, including the opportunity to assess the challenges of developing strategic plans. You will also be introduced to the concepts of implementing marketing strategies using marketing programmes and campaign plans, and have the chance to consider the relevance of traditional and innovative marketing techniques using data analytics and digital marketing tools.
You should build understanding and skills during your course, which should consolidate this knowledge through an emphasis on application by creating solutions to real-life business problems. You will look into the wider context of marketing issues and have the opportunity to create comprehensive marketing strategies using a range of channels and market sectors. Additionally, you will undertake a Marketing Simulation; a mandatory project where you will have the chance to apply mainstream concepts and theories, and explore current developments.
These subjects are designed to assist and help you in becoming a marketing professional with a diverse range of skills and competencies, upon successful completion.
All modules listed below are mandatory:
Modules
- Strategic Management
- Marketing and Digital Strategy
- Strategic Marketing Management
- Contemporary Issues in Global Marketing
- Strategic PR and Communication
- Marketing Simulation
Program Tuition Fee
Career Opportunities
On successful completion, you will be able to:
- understand and apply marketing-related models, concepts and approaches, and articulate the dimensions of marketing management
- understand the legal, ethical and multi-cultural dimensions of global marketing management
- appreciate the opportunities and challenges presented by the digital arena
- demonstrate a high level of numerical and digital literacy
- critically evaluate evidence collected from a variety of sources
- apply rational and analytical approaches to problem-solving, especially digital solutions
- present information and pitches effectively to a variety of audiences
- manage different stakeholder expectations within diverse organisations
- apply ethical principles while demonstrating social, cultural and global awareness
- work well independently, taking responsibility for your own actions, whilst engaging constructively in teamwork.
Where our graduates work
A wide range of options will be open to you when you graduate. You might choose to take up a role in marketing, or you could apply your skills to a different business function – such as sales, product development or the supply chain. You could also go into a linked field, such as journalism or consultancy, or you could start your own business or agency.
You might take up a role with a private company, or in the public sector or for a not-for-profit organisation such as a charity. You might join a specialist agency which provides particular services to businesses, perhaps as a strategist, a creative or an account handler. Types of agencies include branding, advertising, PR, market research, SEO, media buying, design, digital, video production and social media.
Further study
Upon successful completion of our Marketing Management top-up course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Marketing MBA. You could continue to build on what you have learnt, further exploring the current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.