
International Digital Marketing BA (Hons) top-up
Coventry, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2025
TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
This top-up degree is aimed at students from outside the UK with a business and marketing background who want to further develop their digital marketing skills within the international arena.
Course overview
This course enables you to transform an existing marketing or business qualification, into a BA (Hons) in International Digital Marketing, at Coventry University.
This one or two year course is designed for students who are studying a degree equivalent marketing or business course, outside of the UK, such as with one of our international partner institutions.
The course will build on your existing business and marketing knowledge and skills, but then offer opportunities to develop more specialised areas of expertise in the dynamic and vibrant area of digital marketing.
This course is particularly relevant if you who have an interest and ambition to work in a variety of digital marketing related areas, such as digital advertising, or setting up your own digital business enterprise.
Why you should study this course
- Convert your existing business or marketing focused qualification into a BA (Hons) degree qualification, from a prestigious University, which has won many awards and whose business school is over sixty years old and has extensive links with industry.
- You will develop your skills and knowledge in a business, marketing and more specific areas of digital expertise, such as in digital advertising, social media strategies and becoming or utilising influencers in an effective marketing campaigns.
- Develop your ability to apply and critically evaluate the theory and practice of digital marketing, advertising and social media domains
- The course uses our digital communications lab (DigiComm Lab)4, which is equipped with industry-relevant software. This will allow you to produce materials and digital artefacts for your assessments and developing a digital portfolio, which can be invaluable when seeking jobs.
- You will be taught by expert staff, who have a mix of practitioner and academic experience in business and marketing, who will use real world, problem-based approaches to teaching and learning.
- The course is specially designed for international students, where you will study in a supportive environment. Particular attention is given to language support and enhancing your future employability prospects, for your desired career.
Admissions
Curriculum
The modules studied will strengthen your core marketing skills and knowledge, which acts as a foundation for developing more specialised digital marketing knowledge and capabilities, applied to an international business environment.
Modules
- Global Marketing
- Developing Employability Skills for Business
- Big Data
- Digital Customer Experience
- Advertising and Digital Marketing Strategy
- Social Media and Influencer Marketing
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
Program Tuition Fee
Career Opportunities
Upon successful completion of the course, you will be able to:
- appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing
- effectively use specialist tools in digital and social media marketing using appropriate software4
- demonstrate knowledge and understanding of the holistic nature of a business organisation, the financial management of organisations and the strategic management and operational aspects of marketing, within a business context
- draw on your enhanced inter-cultural communications skills.
Where our graduates work
Some of our past graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management, with a wide range of large and small organisations such as Disney, Virgin Media, Dell, PepsiCo and Network Rail.
Further study
Upon successful completion of this course, you may opt to progress onto a variety of our Coventry postgraduate courses, particularly those relating to marketing.
You can explore all your options using our postgraduate course search tool.
You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.