Bachelor in
Marketing Major Coastal Carolina University E. Craig Wall Sr. College of Business
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Marketing students focus on understanding the marketplace and developing appropriate marketing strategies for their organizations. Marketers bring buyers and sellers together in the marketplace to allow each party to realize their desired outcomes. For buyers, this means solutions to their problems. For sellers, this typically means increasing market share, revenue, profitability, and other outcomes. Marketers create items of value (goods, services, ideas, etc.) that are priced, promoted, and distributed in a competitive and dynamic marketplace.
The Student Experience
- Experiential and applied learning integrated throughout the major.
- Online BSBA completion program available.
- A cutting-edge curriculum in areas such as social media, business analytics, and sustainability.
- Active and strong American Marketing Association (AMA) chapter.
- Online BSBA degree completion program available.