Bachelor's Degree in Marketing Communication
Community of Madrid, Spain
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
01 Jun 2025*
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 23,649 / per year **
STUDY FORMAT
On-Campus
* Fall Semester deadline: June| Spring semester deadline: November | rolling admission policy.
** ** 2024-2025 Academic Year. Tuition and fees (2025-2026) will be published in March, 2025. Additional fees may apply.
Introduction
An interdisciplinary program that prepares students to understand how organizations connect with their consumers through communication, advertising, creativity, public relations, branding and new technologies (digital marketing). Students discover how to develop and implement communication and marketing strategies in a global and competitive environment. They learn the necessary tools to convey messages that embody the brand values and mission of the company and its products/services. In the Bachelor of Science in Marketing Communication Advertising, classroom studies promote written and critical-thinking skills, as well as theoretical and applied knowledge necessary to function in this complex and demanding field. Coursework includes a focus on traditional and social media marketing, public relations and client development.
Our students can complete 4 years of university studies in our campus to obtain the title of Bachelor of Science in Marketing Communication Advertising or opt to complete the last two years of their degree at Endicott College in Boston (our sister campus), or at any other American college or university in the world.
The American University System
CIS University
CIS University Endicott International offers programs that combine the best features of the American higher education model, where students become active participants in their personal and professional growth while earning their degrees.
Known for its entrepreneurial spirit, the American system offers flexibility and encourages student engagement and individuality. The result is an active learning process where students’ work and participation are used as measurements of success.
In 1995, CIS University and Endicott College formed a partnership to offer students more educational and professional opportunities to expand their horizons. CIS University Endicott International students receive their Bachelor Degree from Endicott College.
Accreditation
CIS University is authorized by the Community of Madrid to function as a foreign University in Spain (B.O.C.M. number 81, on the 6th of April, 1998 and B.O.C.M. number 134, on the 7th of June, 2019).
Endicott College is accredited by the New England Commission on Higher Education (NECHE).
Admissions
Curriculum
Curriculum Requirements
Bachelor's Degree (four years)
Total Credits Required: 126
Core Requirements (6 credits)
- Critical Reading & Writing I
- Critical Reading & Writing II
Individual and Society (3 credits)
- Psychology
Global Issues (3 credits)
- One Global Issues Course
Literary Perspectives (3 credits)
- Introduction to Literary Studies
Values and Ethical Reasoning (3 credits)
- Human Rights in Society
Aesthetic Awareness and Creative Expression (3 credits)
- Visual Art and Cultural Values II
Quantitative Reasoning (3 credits)
- One Math Course
Science and Technology (3 credits)
- Environmental Issues
World Cultures (3 credits)
- One World Culture Course
Free Electives (24 credits)
- Speech
- Computers
- English Communication
- Five approved Elective Courses
Communication Requirements & Electives (52 credits)
- Business Fundamentals I
- Marketing
- Media & Culture I
- Advertising Fundamentals
- Public Relations
- Media & Culture II
- Social Impact of the Media
- Introduction to Computer Graphics
- Communication in Business
- Writing for the Media
- Communication Research Methods
- Promotional Writing
- Strategic Media Planning
- Semester Internship Strategies
- Social Media and Marketing
- Media Ethics
- Campaign Planning and Client Services
- Creative Portfolio Development
- Marketing Communication Analytics
Senior Thesis Project (6 credits)
- Senior Thesis I
- Senior Thesis II
Internship (14 credits)
- Internship II
- Semester Internship
Sample of the curriculum. Courses may change
Gallery
Program Outcome
Upon completion of the Marketing Communication program, students will:
- Develop a basic understanding of theories and concepts in the field of marketing communication.
- Articulate the core ethical values underlying practices in the production of media.
- Demonstrate an understanding of the research methods used in the many fields encompassed under the umbrella of communication.
- Analyze the complexity of media's place in society and culture.
- Communicate effectively in written form within the conventions of the communication area.
- Demonstrate the critical analysis skills needed to engage constructively in intellectual discourse within the communication.
- Demonstrate integrated learning skills by making connections between learning and professional life in the discipline.
Scholarships and Funding
At CIS University, we bet heavily on the future. We know every student’s story is different, which is precisely why we have always strived to make our school as accessible as possible through scholarships designed to help families and offer opportunities to more students.
This application process is very competitive as we receive many requests from highly qualified students. It is therefore imperative that applications be submitted as early as possible.
Students who start their university degree at CIS University (new students) may apply for scholarships upon receiving an admission letter from the Admissions Department. Should the scholarship application be accepted, potential students will have a maximum period of 10 days to complete official registration at CIS University.
Only fully completed applications will be considered and reviewed by the Scholarship Committee. Applications are considered throughout the year on a rolling basis and reviewed in the order of reception.
General Requirements
- Applicants must be admitted as a student.
- Submit the requested documentation: -
- Fully completed scholarship application form.
- Essay explaining the reasons behind the scholarship application.
- Be a full-time student (Fall and Spring).
- Meet the requirements of the requested scholarship.
- Not to be the beneficiary of any other type of aid destined for the same purpose.
Types of scholarships
Work Scholarship
This scholarship is intended for undergraduate students who want to collaborate with the different departments of the University. It is a great opportunity to combine your university studies with your first steps in the work world.
To be eligible for this scholarship, you must be a CIS University student or have completed the admission process and been admitted.
The number of work scholarships is limited to the number of positions that need to be filled at the University.
Once the scholarship is granted, the student will be informed about the work to be done, as well as the number of working hours required.
- Maximum scholarship:€2,400 per academic year
- The total amount of the scholarship will be discounted proportionally from each academic semester.
- Minimum average grade (GPA) 2.4 (or equivalent).
Academic Scholarship
At CIS University, we reward the effort and dedication given by our students. The academic scholarship is intended for undergraduate students with a good academic record. In addition, students who receive this scholarship will have the opportunity to be part of our social projects. We will request you to carry out volunteer work and collaborate, when required, in acts and events organized by the International Studies Foundation, the NGO CruzadaporlosNiños, and the Robert F. Kennedy Foundation (CIS University Corporate Social Responsibility).
To be eligible for this scholarship, you must be a CIS University student or have completed the admission process and been admitted.
- Maximum scholarship: €6,000 per academic year
- The total amount of the scholarship will be discounted proportionally from each academic semester.
- Minimum average grade (GPA) 2.8 (or equivalent).
Presidential Scholarship
At CIS University we reward excellence and dedication. The presidential scholarship is intended for undergraduate students with an extraordinary academic record and with concerns beyond academics in social areas, entrepreneurship, and innovation. In addition, students who receive this scholarship will have the opportunity to be part of our social projects. We will request you to carry out volunteer work and collaborate, when required, in acts and events organized by the International Studies Foundation, the NGO CruzadaporlosNiños, and the Robert F. Kennedy Foundation (CIS University Corporate Social Responsibility).
To be eligible for this scholarship, you must be a CIS University student or have completed the admission process and been admitted.
- Maximum scholarship: €9,100 per academic year
- The total amount of the scholarship will be discounted proportionally from each academic semester.
- Minimum average grade (GPA) 3.8 (or equivalent).
Elite Talent Scholarship
At CIS University, we support the talent and dedication of young people who play a sport at a high-competitive level. The Elite Talent Scholarship is intended for high-performance, accredited athletes with a good academic record.
To be eligible for this scholarship, you must be a CIS University student or have completed the admission process and been admitted.
- Maximum scholarship: €9,100 per academic year
- The total amount of the scholarship will be discounted proportionally from each academic semester.
- Minimum average grade (GPA) 3.5 (or equivalent).
- Submit a High-Performance Sports Program certificate (except for Elite Soccer University Program students).
Program Tuition Fee
English Language Requirements
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