Tourism Management (Bachelor of Management)

Professional characteristics: Undergraduate "National First-Class Professional" approved by the Ministry of Education, Sichuan Province Professional Comprehensive Reform Program, ranking 60 in China (a total of 608 colleges and universities nationwide offer this major).

Training objectives: This major aims to cultivate and master the basic theories, specialized knowledge and professional skills of modern tourism management, master the abilities and skills in tourism resource planning and design, tourism project planning, tourism management, marketing, etc., possess global tourism thinking, cross-cultural international Application-oriented and compound senior professionals who can engage in tourism-related operations, management, planning, planning, consulting, and training.

Employment direction: In tourism administration departments, tourism planning design and planning agencies, tourist attractions, tourism consulting companies, travel agencies, tourism accommodation, tourism e-commerce companies and other tourism-related enterprises and institutions, as well as education and research institutions engaged in management and planning Design, project planning, consulting services, and innovative management of new tourism formats.