Degree in Marketing

General competitions

• CG 1. That students acquire an ethical commitment to society in carrying out their activities./The achievement of this competence implies acquiring criteria that allow us to understand and value current society and culture, through the study of its historical roots in order to to empower the graduate to make critical judgments on the different aspects of social reality and to provide proposals for improvement from the prism of constitutional principles and the Social Doctrine of the Church.
• CG 2. That students acquire skills in the use of Information and Communication Technologies. The achievement of this competence implies knowing, understanding and managing the Information and Communication Technologies that will be necessary for the development of the student's professional future.
• CG 3. That students acquire the ability to work autonomously to ensure that they are entrepreneurs in their activities. Achieving this competence implies being able to design a work plan as well as undertake its completion with perseverance and flexibility - anticipating and overcoming the difficulties that arise in its development and integrating the modifications that its future requires - in a professional and qualified manner.
• CG 4. That students have an attitude regarding: Fundamental rights and equality between men and women; Respect and promotion of Human Rights; Non-discrimination and universal accessibility for people with disabilities; Respect for the values of a culture of peace and democratic values.

Specific competencies

• CE.1. Ability to identify, formulate and solve problems by applying professional criteria and understanding the competitive and institutional location of the organization, identifying its strengths and weaknesses.
• CE.2. Ability to manage and administer a company effectively and efficiently from the perspective of Marketing Management as a component of a company's value chain.
• CE.3. Ability to carry out critical analysis in quantitative and qualitative terms, including data analysis, interpretation and extrapolation to the concrete business reality and of phenomena that can be treated from the field of marketing.
• CE.4. Listening, negotiation, persuasion and effective written communication skills, using traditional means of the business world such as the preparation and presentation of reports on specific company situations, markets, competitors, trends and forecasts.
• CE.5. Ability to use information technologies, as well as identify relevant sources of information used in the area of marketing and market research.
• CE.6. Leadership capacity and entrepreneurial spirit, as well as the ability to run a business and be part of work teams.
• CE.7. Capacity for self-criticism and sensitivity towards the diversity of people, cultures and businesses that, in one way or another, influence the marketing strategy of organizations.
• CE.8. Know and understand the importance of areas such as sustainability, globalization, corporate social responsibility, diversity and innovation. in business decision making.
• CE.9. Ability to design a national or international marketing plan, using all the tools and variables related to the marketing mix, following a process of research, planning, execution and control, of strategic decisions adapted effectively to the environment and the organization.
• CE.10. Ability to observe and adapt to the environment, maintaining a proactive attitude and proposing creative solutions to new market needs and trends.
• CE.11. Ability and initiative to solve commercial problems of organizations and assume with sufficient knowledge the decision-making of commercial policy, highlighting the importance of the transversality of these decisions within the framework of the productive processes of companies.

job

Professional outings

Degree studies in marketing give access to multiple professional opportunities both in the field of private business and in public administration or through the autonomous exercise of the profession. You could be, for example:

• Key Account Manager
• Head of Commercial Administration
• Head of merchandising
• Head of Customer Service
• Market research technician
• Communication technician
• Product Manager
• Marketing director
• External marketing consultant
• Export technician
• Sales manager
• Commercial Director
• Logistics director