Degree in Audiovisual Communication

General competitions

• OC1- Ability to adapt to technological, business or work organization changes.
• OC2- Ability to work as a team and communicate one's own ideas by creating a favorable environment, as well as the ability to integrate into a common project aimed at obtaining results.
• OC3- Ability to take expressive and thematic risks within the framework of the availability and deadlines of audiovisual production, applying personal solutions and points of view in the development of projects.
• OC4- Ability to succeed when choosing in situations of uncertainty, assuming responsibilities.
• OC5- Systematic practice of critical self-assessment of results: assessment of the importance of constantly correcting and adjusting errors made in the creative or organizational processes of audiovisual productions.
• OC6- Ability to organize tasks, carrying them out in an orderly manner, logically adopting priority decisions in the different audiovisual production processes.
• OC7- Solidarity respect for the different people and peoples of the planet, as well as knowledge of the major cultural currents in relation to individual and collective values and respect for human rights.

Specific competencies

Disciplines

• CD1- Knowledge of the history and evolution of photography, film, radio and television through their aesthetic and industrial proposals, in addition to their social and cultural relevance over time. At the same time, relating technological and industrial evolution with audiovisual language and taking into account the theoretical-practical concepts of visual and auditory representations, communication systems and transmission of concepts and their realities, as well as basic symbolic and cultural values. that favor a correct interpretation and analysis of the signs or codes of the image in its entirety.
• CD2- Knowledge and application of the techniques and processes of audiovisual production and dissemination in their various phases, from the point of view of the organization and management of technical, human and budgetary resources in their various media (cinema, TV, video, multimedia , etc.), until its commercialization.
• CD3- Theoretical-practical knowledge of organizational structures in the field of visual and sound communication, as well as their evolution and management over time, including audiovisual taxation. It also includes knowledge and research of the nature and interrelationships between the subjects of audiovisual communication: authors, institutions, companies, media, supports and receivers.
• CD4- Knowledge and application of the techniques and processes of audiovisual creation and dissemination in its various phases, both in cinema and television, video and multimedia from the point of view of staging from the initial idea to its final finish.
• CD5- Knowledge of professional ethics and deontology as well as the legal system of information, which affects both professional practice and the work of the communicator.
• CD6- Knowledge of the state of the world, as well as its recent historical evolution, particularly of European, Mediterranean, American and Asian societies, in addition to understanding its basic parameters (political, economic and cultural).
• CD7- Knowledge of the correct oral and written use of Spanish and/or Valencian as a form of professional expression in the media.
• CD8- Knowledge of other foreign languages (particularly those with greater international diffusion) to be able to analyze general facts and topics that are usually addressed in the international media.
• CD9- Knowledge and application of the different mechanisms and elements of script construction taking into account different formats, technologies and production supports. Theoretical and practical knowledge of the analysis, systematization and coding of iconic content and audiovisual information in different media and technologies is also included.
• CD10- Knowledge, identification and application of resources, elements, methods and procedures of the processes of construction and analysis of audiovisual stories, both linear and non-linear, including the design, establishment and development of strategies, as well as the applications of communication policies. persuasive communication in audiovisual markets.
• CD11- Theoretical-practical knowledge and application of technologies applied to audiovisual media (photography, radio, sound, television, video, cinema, and multimedia supports).
• CD12- Theoretical-practical knowledge of the legislative mechanisms of impact in audiovisual or communication, as well as the legal regime of its application in audiovisual productions. Also including knowledge of the ethical principles and deontological standards of audiovisual communication.
• CD13- Knowledge of the spatial image and iconic representations in space, both in the still and audiovisual image, as well as the constituent elements of artistic direction. This knowledge also covers the relationships between images and sounds from an aesthetic and narrative point of view in different audiovisual media and technologies. Knowledge of psychological models specifically developed for visual communication and persuasion through images is also included.
• CD14- Knowledge of sound planning and acoustic representations of space, as well as the constituent elements of design and sound decoration (“sound designer”). This knowledge will also cover the relationship between sounds and images from an aesthetic and narrative point of view in different audiovisual media and technologies. Also included are psychological models specifically developed for sound communication and persuasion through sound.
• CD15- Knowledge of the conditions and limits that the advertising system imposes on the function of the audiovisual producer.
• CD16- Knowledge of the market society and the economic models that govern the activity of audiovisual productions and companies.
• CD17- Identification of the moral problems that generally affect social communication within the framework of interpretation and analysis of the Social Doctrine of the Church.
• CD18- Knowledge of the social environment in Spain and the Hispanic world and its historical sequencing.
• CD19- Recognition of the specificity and differences of the main contemporary political systems in the analytical context of the Social Doctrine of the Church.
• CD20- Knowledge of literary currents and movements and the intertextuality between literature and cinema, radio and television and understanding of the differential variables by virtue of their different expressive codes.
• CD21- Knowledge of different audiovisual genres.

Professional competences

• CP1- Capacity and ability to plan and manage human, budgetary and technical resources in the various phases of the production of a cinematographic or videographic story.
• CP2- Ability to create and direct the comprehensive staging of cinematographic and videographic audiovisual productions, taking responsibility for directing actors and adjusting to the script, work plan or previous budget.
• CP3- Ability to plan and manage technical and human resources in single-camera and multi-camera productions for TV, as well as the techniques and processes of creation and production in the different phases of television production.
• CP4- Ability and ability to manage production, recording and dissemination techniques and processes in the organization of radio, recording and other sound products.
• CP5- Capacity and use of techniques and processes in the organization of photographic production, as well as creation techniques and processes in the field of still images in general, both in analog and digital environments.
• CP6- Ability to use techniques and processes in the organization and creation in the various phases of the construction of multimedia production and interactive materials.
• CP7- Ability to apply image composition techniques and procedures to different audiovisual supports, based on knowledge of classical laws and aesthetic and cultural movements in the history of the image through new information technologies.
• CP8- Ability to develop measurements linked to the quantity of light and chromatic quality during the image construction process, based on theoretical and practical knowledge of the scientific foundations of optics.
• CP9- Ability to develop measurements linked to the quantities and qualities of sound during the audio construction process, based on theoretical and practical knowledge of the scientific foundations of acoustics.
• CP10- Ability to write fluently, texts, scripts or scripts in the fields of cinematographic, television, video, radio or multimedia fiction.
• CP11- Ability to analyze audiovisual stories, taking into account the basic parameters of the analysis of audiovisual works, considering iconic messages as texts and products of the sociopolitical and cultural conditions of a given historical era.
• CP12- Ability to identify the processes and techniques involved in the direction and management of audiovisual companies in their industrial structure: production, distribution and exhibition, as well as interpret statistical data of the audiovisual market. This competence includes the management and organization of human teams for existing audiovisual production.
• CP13- Ability to apply processes and techniques involved in the organization and management of technical resources in any of the existing sound and visual supports.
• CP14- Ability to apply creation and dissemination techniques and processes in the field of graphic design in its various phases, from a theoretical and practical perspective.
• CP15- Ability to apply creation techniques and processes and technical or human resources necessary for the comprehensive production design of an audiovisual work from the scenographic elements and the brand image to its graphic marketing project.
• CP16- Ability to apply production techniques and processes in the organization of cultural events, through the planning of the human and technical resources involved, adjusting to a previous budget.
• CP17- Ability to search, select and systematize any type of audiovisual document in a database, as well as its use in different audiovisual supports using digital methods.
• CP18- Ability to apply principles and functions of visual identity to create a standards manual for the corporate visual identity of a specific company.
• CP19- Ability to carry out the analysis of the structures, contents and styles of television and radio programming as well as the different influential variables in their configuration and both communicative and spectacular processes generated by them.
• CP20- Ability to carry out the technical organization of sound and visual materials according to an idea using the narrative and technological techniques necessary for the elaboration, composition, finishing and mastering of different audiovisual and multimedia products.
• CP21- Ability to design and conceive the aesthetic and technical presentation of the staging through natural or artificial light and acoustic sources, taking into account the creative and expressive characteristics proposed by the director of the audiovisual project.
• CP22- Ability to record sound signals from any sound source: acoustic or electronic; digital or analog and to mix these materials with a specific intention taking into account the levels, effects and planes of the final mastered mix.
• CP23- Ability to recreate the sound environment of an audiovisual or multimedia production based on the intention of the text and the narration through the use of soundtrack, sound effects and soundtrack.

Academic skills

• CA1- Knowledge of theories, methods and problems of audiovisual communication and its languages that serve as support for their activity, based on the requirements established as disciplinary knowledge and professional skills.
• CA2- Ability to properly use technological tools in the different phases of the audiovisual process so that students express themselves through images or audiovisual speeches with the essential technical quality.
• CA3- Ability to adequately present the results of the research orally or by audiovisual or computer means in accordance with the canons of the communication disciplines.
• CA4- Ability to define research topics or innovative personal creation that can contribute to the knowledge or development of audiovisual languages or their interpretation.
• CA5- Ability to join and adapt to a professional audiovisual team, making their own particular interests compatible and even synergistic with those of the collective project in which they have joined.
• CA6- Ability to critically perceive the new visual and auditory landscape offered by the communicative universe that surrounds us, considering iconic messages as the fruit of a specific society, a product of the sociopolitical and cultural conditions of a specific historical era.
• CA7- Ability to assume leadership in projects that require human resources and any other nature, managing them efficiently, assuming the principles of social responsibility.
• CA8- Capacity for critical and reflective analysis of the main documents of the contemporary Magisterium of the Church referring to the phenomenon of social communication.
• CA9- Ability to analyze the main aspects related to economic relations based on the great historical texts of the social Magisterium of the Church.
• CA10- Ability to analyze primary and secondary sources of historical events.
• CA11- Discernment of the Hispanic peculiarity in the Western context.

job

Professional outings

The work of Graduates in Audiovisual Communication can be carried out in the following areas of professional practice:

• Advertising agencies
• Cinema
• Teaching
• Communication companies
• Recording studios
• Research
• New technologies
• Audiovisual Production Companies
• Radio
• Television
• Event

The different professional profiles of a Graduate in Audiovisual Communication are:

• Camera
• Press Departments
• Advertising agency management
• Management of communication companies
• Production company management
• director
• Art director
• Casting director
• production designer
• Teaching
• Special effects in movies and TV series
• Photography and cinematography
• Communication cabinets
• Screenwriter
• Researcher in a/v and social communication
• Fitter
• Equipment operator
• Story board preparation and design
• Producer
• Television and radio programmer
• Producer
• Sound
• Costumes, styling
• Audiovisual event production design
• Multimedia Creator