Bachelor

Bachelor of Public Relations Management, Honours

The Bachelor of Public Relations Management, Honours program at Centennial College's Story Arts Centre is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.

The Bachelor of Public Relations Management, Honours program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, will balance the theory, principles and application of PR with a solid foundation in business principles through ten core business courses.

During your time in the program, you'll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you'll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.

To be eligible, high school applicants must have:

Ontario Secondary School Diploma (OSSD) or equivalent

At least six Grade 12 M or U, or OAC credits with an overall average of 65% or higher

Grade 12 English (U); final grade 70% or higher

Grade 12 Mathematics (U); final grade 65% or higher

If you do not meet the math requirements, you may be considered for admission and will be required to complete a remedial mathematics course by the end of the first semester.

Be 21 years of age or older by December 31 of the program year

Provide transcripts showing Grade 12 English (U), OAC, or equivalent

Provide complete academic history (transcripts or international evaluation)

Provide a resume detailing work experience

Mature applicants are assessed on a case-by-case basis.

All course work at Centennial College is taught in English, and success in our programs requires a high level of English language proficiency including communication, listening, comprehension, reading, and writing skills. As such, all applicants to Centennial College must demonstrate an acceptable level of English language proficiency to be admitted to their program of choice.

In order to meet the language proficiency requirement, applicants can demonstrate English proficiency through:

Recognized English proficiency tests or assessments.

Admissions Option 2

In Bachelor of Public Relations Management, Honours, you will:

Develop a thorough comprehension of the public relations industry with a focus on building critical skills for career success;

Learn the key business skills, including financial management, organizational behaviour, business law and accounting that will give you a competitive edge in the marketplace;

Obtain know-how such as developing multifaceted social media and integrated online marketing programs to navigate today's digital world;

Get a deeper understanding of the complex world we live in through coverage of global citizenship, corporate social responsibility, and the role communicators play in helping organizations make change.

Curriculum

Canadian students: $7,137.74 for two semesters

International students: $20,551.74 for two semesters

Program Tuition Fees Option 2

Qualified graduates may be eligible to receive degree credit(s) with our partner institutions for learning achieved at Centennial College.

Career Opportunities

To prepare you for a variety of careers, the Bachelor of Public Relations Management courses will include a strong focus on:

A 14-week industry field placement, during which you'll gain real-world experience before graduation, will round out this program.

Because the program will highlight research, social and digital media, corporate communications and foundations in business, you'll develop the critical thinking and strategic communication skills to perform a vital role in healthy organizations and businesses.

Program delivery

Master

Marketing Studies

Public Relations

Journalism and Mass Communication

Communication

Mass Communication

Centennial College is Ontario’s first public college with five campuses in Toronto, Canada. Centennial offers high-quality Canadian Education that is hands-on and employment-focused. Programs at Centennial promote experiential learning with laboratory instruction, co-op education, and industry placements

Bachelor of Public Relations Management, Honours

Introduction