Bachelor of Business Administration in Marketing
Dubai, United Arab Emirates
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
AED 68,387 / per year
STUDY FORMAT
On-Campus
Scholarships
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Introduction
Have you ever wondered why certain brands become so famous and others die so quickly? Are you eager to understand why consumers behave differently towards the same product? Have you ever asked yourself what constitutes a successful marketing strategy, or why some companies know so much about you while others lose you after one purchase?
If your answer to all, or any of the above is yes, then you belong here, in the CUD Marketing program. Marketing is an essential function of every successful business. In today’s competitive global business environment, the strategic positioning of products/services and brands is a critical factor in the sustainability and growth of virtually all organizations. Proactive organizations require marketing strategies that meet consumer demands, achieve a competitive advantage, and ultimately enhance financial performance.
The BBA in Marketing will prepare you to succeed in the ever-changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organization. You will be exposed to current theories and practices in consumer behavior, marketing research, sales, retailing, advertising and promotion, branding, and e-marketing.
Admissions
Scholarships and Funding
Curriculum
Study Plan
| Semester 1
Semester 2
Semester 3
Semester 4
| Semester 5
Semester 6
Semester 7
Semester 8
Internship to be taken summer semester after completion of 90 Cr.H + CGPA 2.0 or more |
Rankings
- Ranked #1 in university Dubai (QS World University Rankings 2023)/(THE Impact Rankings 2022)
- Ranked in the top 541-550 worldwide and top 4 in the UAE (QS World University Rankings 2023)
- Ranked #7 for International Students and #8 for International Faculty worldwide (QS World University Rankings 2023)
- 18 accredited programs and over 30 majors/concentrations
- Regional affiliation: AArU (Association of Arab Universities)
- Licensed by the Ministry of Education – United Arab Emirates
- Accredited by the Commission for Academic Accreditation (CAA)
- Diverse student community with over 120 nationalities
- International Program Accreditation/Certification: CIMA, CFA, ACCA, IAA, PRSA, PRME, ECO Canada, & SHRM
Institutional Licensure & Program Accreditation
Canadian University Dubai is licensed to award degrees by the UAE Ministry of Education - Higher Education Affairs. In addition, all of our degree-granting programs are accredited by the Ministry of Education - Higher Education Affairs through the Commission for Academic Accreditation.
Rankings
International
Canadian University Dubai (CUD) has maintained its #1 rank in Dubai and remains in the top 2 percent of global universities according to the recent QS University Rankings for 2023.
QS (Quacquarelli Symonds) ranking system is recognized among the world’s most respected university rankings.
Professional Accreditations and Affiliations
Our academic programs are designed to prepare students for professional practice in their chosen fields. This focus on employability skills has attracted industry recognition from leading international professional bodies, as outlined below. Canadian University Dubai's accredited programs have also been listed on the International Program Accreditation Portal (IPAP) by the UAE Ministry of Education.
The IPAP is a public portal that provides information on the Strategic National KPI that measures the percentage of nationally accredited undergraduate programs that have received additional accreditation by a recognized international body.
Chartered Institute of Management Accountants
Students of the BBA in Accounting and Finance program can obtain exemptions from eight of the exams that lead to the Chartered Institute of Management Accountants (CIMA) Professional Qualification, and the global professional designation of Chartered Global Management Accountant (CGMA). Those majoring in Marketing, e-Business, or Human Resource Management can obtain five exemptions, with other exemptions available for MBA graduates.
Association of Arab Universities
CUD is proud to join the Association of Arab Universities (AArU) as an active member, that works to support and connect institutions for higher learning in the Arab world, as well as enhance cooperation among them. The non-governmental organization includes 280 Arab universities at present, 12 of which are located in the United Arab Emirates.
Principles for Responsible Management Education
CUD is a proud member of the Principles for Responsible Management Education (PRME), a worldwide initiative of the United Nations Global Compact to promote responsible and sustainable management education that includes 850 leading business and management schools across 95 countries.
International Association of Universities
Canadian University Dubai (CUD) has joined the International Association of Universities (IAU), further demonstrating our commitment to growing our global network of institutional partners and facilitating our education and applied research development to enhance our academic and cultural exchanges.
Program Outcome
As a graduate of the CUD BBA in Marketing, you will be equipped to contribute to the development and implementation of marketing strategies, analyze market trends, and capitalize on promotional opportunities. The marketing specialization is designed to enable you to investigate the challenges of providing consumer and industrial goods and services to a wide variety of markets.
The program goes beyond the classroom to include real-world, hands-on, and international experiences, where students are encouraged to explore marketing internships and study abroad opportunities that prepare them for a range of career opportunities in marketing and related fields.
Career Opportunities
As a universal function across sectors of business, there are a plethora of career opportunities in marketing within national and international corporations, as well as government agencies, international trade, and international public institutions. As a marketing graduate, you will be qualified to pursue roles in a broad range of marketing areas including, but not limited to the following:
- Sales and Marketing Management
- Advertising/Promotion and Direct Marketing
- Brand and Product Management: Brand Manager
- Market Research: Market Analyst
- Social Media Marketing
- Specialist Sector Marketing
- Retail Management
- Purchasing and Distribution Management
- Marketing Consultancy