Bachelor of Arts in Communication - Public Relations

The Bachelor of Arts in Communication – Public Relations will prepare you to deliver your PR messages effectively within the modern communications environment. As the nature and channels of communication rapidly evolve, professionals in the industry need to be prepared to adapt to different communication forms, styles, and outlets, in order to transmit their message. This program will teach you how to craft, deliver and position your PR messaging to maximum effect and to operate successfully as a public relations professional in an ever-changing communications context.

PRSA Accreditation

CUD is one of a small number of North American and international institutions, and the first and only one in the MENA region, to be accredited by the Public Relations Association of America (PRSA), giving our PR graduates a professional edge in the employment market.

Study Plan

• Ranked #1 in university Dubai (QS World University Rankings 2023)/(THE Impact Rankings 2022)
• Ranked in the top 541-550 worldwide and top 4 in the UAE (QS World University Rankings 2023)
• Ranked #7 for International Students and #8 for International Faculty worldwide (QS World University Rankings 2023)
• 18 accredited programs and over 30 majors/concentrations
• Regional affiliation: AArU (Association of Arab Universities)
• Licensed by the Ministry of Education – United Arab Emirates
• Accredited by the Commission for Academic Accreditation (CAA)
• Diverse student community with over 120 nationalities
• International Program Accreditation/Certification: CIMA, CFA, ACCA, IAA, PRSA, PRME, ECO Canada, & SHRM

Institutional Licensure & Program Accreditation

Canadian University Dubai is licensed to award degrees by the UAE Ministry of Education - Higher Education Affairs. In addition, all of our degree-granting programs are accredited by the Ministry of Education - Higher Education Affairs through the Commission for Academic Accreditation.

Rankings

International

Canadian University Dubai (CUD) has maintained its #1 rank in Dubai and remains in the top 2 percent of global universities according to the recent QS University Rankings for 2023.

QS (Quacquarelli Symonds) ranking system is recognized among the world’s most respected university rankings.

Professional Accreditations and Affiliations

Our academic programs are designed to prepare students for professional practice in their chosen fields. This focus on employability skills has attracted industry recognition from leading international professional bodies, as outlined below. Canadian University Dubai's accredited programs have also been listed on the International Program Accreditation Portal (IPAP) by the UAE Ministry of Education.

The IPAP is a public portal that provides information on the Strategic National KPI that measures the percentage of nationally accredited undergraduate programs that have received additional accreditation by a recognized international body.

Public Relations Society of America

CUD is one of a small number of North American and international institutions, and the first and only one in the MENA region, to be accredited by the Public Relations Society of America (PRSA) for its Bachelor of Arts in Communication – Public Relations program.

Association of Arab Universities

CUD is proud to join the Association of Arab Universities (AArU) as an active member, that works to support and connect institutions for higher learning in the Arab world, as well as enhance cooperation among them. The non-governmental organization includes 280 Arab universities at present, 12 of which are located in the United Arab Emirates.

Principles for Responsible Management Education

CUD is a proud member of the Principles for Responsible Management Education (PRME), a worldwide initiative of the United Nations Global Compact to promote responsible and sustainable management education that includes 850 leading business and management schools across 95 countries.

International Association of Universities

Canadian University Dubai (CUD) has joined the International Association of Universities (IAU), further demonstrating our commitment to growing our global network of institutional partners and facilitating our education and applied research development to enhance our academic and cultural exchanges.

CUD's Bachelor of Arts in Communication – Public Relations, will teach you the knowledge and skills to research, write, publish and edit PR content, within local and international markets and across different outlets. The degree will provide you with the comprehensive foundations to practice within any public relations capacity, in areas as varied as diplomacy, business, government, non-profit agencies, professional associations, healthcare companies, and international organizations.

As a graduate of the Arts in Communication – Public Relations program, you will have the qualification and skills to pursue career opportunities such as:

• Brand Ambassador
• Content Manager & Strategist
• Copywriter
• Speech Writer
• Grant Writer
• Technical Writer
• Director of Public Relations
• Editor
• Event Manager
• Lobbyist
• Manager of Digital and Social Media
• Media Director
• Director of Communications
• Publicist
• Social Media Manager
• Researcher
• Relationship Manager for:
• Media, Community, Employee,
• Government, Investor, Crisis Management
• and Legal & Public Policy Issues