Bachelor of Arts in Communication - Advertisement
Dubai, United Arab Emirates
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
AED 50,117 / per year
STUDY FORMAT
On-Campus
Scholarships
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Introduction
The Bachelor of Arts in Communication – Advertisement program is designed to develop your flair for creative communication to enter the exciting and dynamic world of modern advertising. You will acquire a solid foundation in the practical use of qualitative and quantitative research methodologies and skills, such as copywriting, planning, and design, and will develop the knowledge and professional competencies to enter roles in both traditional and online advertising.
IAA Accreditation
CUD is among an elite group of international institutions accredited by the International Advertising Association – the only global association that represents all areas of the marketing and communications industry. When you graduate from the Advertisement program, you will receive the IAA Certificate in Marketing Communications, which will set you apart as an industry-ready young professional in the global commercial communications sector. You will also benefit from a wide range of professional development opportunities, including the IAA’s exclusive educational resources; networking and interaction with global industry professionals; access to internship opportunities; and mentoring and career guidance through the IAA Young Professional support initiative.
Partnership with Memac Ogilvy
CUD has signed a memorandum of understanding, with Memac Ogilvy, one of the largest marketing communications networks in the world, to provide opportunities for students to access internships, professional lectures, and mentoring from industry experts to nurture their career aspirations.
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Admissions
Scholarships and Funding
Curriculum
Study Plan
| Semester 1
Semester 2
Semester 3
Semester 4
| Semester 5
Semester 6
Semester 7
Semester 8
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Rankings
- Ranked #1 in university Dubai (QS World University Rankings 2023)/(THE Impact Rankings 2022)
- Ranked in the top 541-550 worldwide and top 4 in the UAE (QS World University Rankings 2023)
- Ranked #7 for International Students and #8 for International Faculty worldwide (QS World University Rankings 2023)
- 18 accredited programs and over 30 majors/concentrations
- Regional affiliation: AArU (Association of Arab Universities)
- Licensed by the Ministry of Education – United Arab Emirates
- Accredited by the Commission for Academic Accreditation (CAA)
- Diverse student community with over 120 nationalities
- International Program Accreditation/Certification: CIMA, CFA, ACCA, IAA, PRSA, PRME, ECO Canada, & SHRM
Institutional Licensure & Program Accreditation
Canadian University Dubai is licensed to award degrees by the UAE Ministry of Education - Higher Education Affairs. In addition, all of our degree-granting programs are accredited by the Ministry of Education - Higher Education Affairs through the Commission for Academic Accreditation.
Rankings
International
Canadian University Dubai (CUD) has maintained its #1 rank in Dubai and remains in the top 2 percent of global universities according to the recent QS University Rankings for 2023.
QS (Quacquarelli Symonds) ranking system is recognized among the world’s most respected university rankings.
Professional Accreditations and Affiliations
Our academic programs are designed to prepare students for professional practice in their chosen fields. This focus on employability skills has attracted industry recognition from leading international professional bodies, as outlined below. Canadian University Dubai's accredited programs have also been listed on the International Program Accreditation Portal (IPAP) by the UAE Ministry of Education.
The IPAP is a public portal that provides information on the Strategic National KPI that measures the percentage of nationally accredited undergraduate programs that have received additional accreditation by a recognized international body.
International Advertising Association
CUD is among an elite group of educational institutions around the world to be awarded the prestigious certificate of accreditation from the International Advertising Association (IAA). New graduates of the Bachelor of Arts in Communication – Advertisement specialization will receive the IAA Certificate of Completion, in addition to a wide range of professional development opportunities exclusive to the IAA.
Association of Arab Universities
CUD is proud to join the Association of Arab Universities (AArU) as an active member, that works to support and connect institutions for higher learning in the Arab world, as well as enhance cooperation among them. The non-governmental organization includes 280 Arab universities at present, 12 of which are located in the United Arab Emirates.
Principles for Responsible Management Education
CUD is a proud member of the Principles for Responsible Management Education (PRME), a worldwide initiative of the United Nations Global Compact to promote responsible and sustainable management education that includes 850 leading business and management schools across 95 countries.
International Association of Universities
Canadian University Dubai (CUD) has joined the International Association of Universities (IAU), further demonstrating our commitment to growing our global network of institutional partners and facilitating our education and applied research development to enhance our academic and cultural exchanges.
Program Outcome
CUD's Bachelor of Arts in Communication – Advertisement will teach you how to publish, edit, produce and research advertising content within the local and international marketplace. This will prepare you to enter the industry in positions that employ both traditional and electronic media, in all aspects of the advertising process, from the pitch to the execution of a campaign.
Career Opportunities
As a graduate of the Bachelor of Arts in Communication – Advertisement program, you will have the qualification and skills to pursue career opportunities such as:
- Copywriter
- Creative Technologist
- Editorial Photographer
- Graphic Artist
- Graphic Designer
- Account Manager
- Advertising Campaign Manager
- Advertising Sales Director
- Broadcast Account Manager
- Creative Director
- Digital Advertising Manager
- Events Manager
- Marketing Manager
- Media Director
- Online Advertising Manager
- Promotions Manager
- Sales Manager
- Social Media Advertising Manager
- Ad Creation and Sales
- Production Manager
- Brand Manager
- Creative Designer
- Communication Planner
- Digital Advertiser