Bachelor of Science in Business Administration - Sports Marketing Option
Fresno, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
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TUITION FEES
USD 16,089 / per year **
STUDY FORMAT
On-Campus
* students outside the U.S; August 1 - students in the U.S.
** with additional fees and living expenses, the overall annual cost is around $28,584
Scholarships
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Introduction
California boasts the largest number of sports organizations in the entire U.S. In California's Central Valley alone, semi-professional or professional teams are well represented, in all the major sports, including the increasingly popular motor racing industry. Additionally, the Central Valley offers a plethora of university, community college, high school, and community sports programs. It is also home to sporting goods manufacturers. The global sports industry is rapidly growing, with the United States sports industry contributing more than $213 billion to the economy, outpacing agriculture and motor vehicle sales combined. In addition, more than 75% of the jobs being created in sports in the U.S. are marketing-related. The proliferation of sports-related businesses in California offers a wide variety of career opportunities for students prepared to enter the market after completion of a bachelor's degree program in sports marketing. The openings for sports marketing and recreation professionals are growing faster on average than for all other professions. The industry needs educators and managers who can create and manage programs to meet the ever-growing demand for leadership in sports and recreation.
Program Outcome
What You Can Learn
- How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.
- How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through the integration of logistics and SCM.
- The management of the physical flow of products and information throughout the entire supply chain.
- How to build a marketing plan for the person or firm interested in the development of a new product or service.
- The Policies and practices of firms engaged in international world trade.
- The Development and application of marketing strategies in sports and sports-related industries.
- The use of the internet as a source of marketing information and as a marketing tool.
Curriculum
All students in the Craig School of Business who are working toward the Bachelor of Science in Business Administration must satisfy (a) the university's General Education requirements; (b) pre-business requirements, which include a demonstration of computer competency, a seven-course group of pre-business courses, and both a cumulative and campus GPA of at least 2.25 to declare an option; (c) upper-division core requirements of six or seven upper-division courses, (d) option requirements of 23-25 units in an area of specialization; (e) the upper-division writing skills requirement; (f) an integrative course requirement; and (g) complete at least 50 percent of the required business units in the Craig School of Business.
Computer literacy and computer software competency are considered essential to success in the program, which is heavily oriented on the use of technology. The pre-business courses include material considered essential for further study in business. The upper-division core courses provide a broad background and a breadth of knowledge and understanding. The option courses enable the student to specialize in a specific area of business and to prepare for effective performance in future employment.
1. Major requirements (74 units)
Demonstration of computer competency
Complete IS 52 and 52L or equivalent courses with a grade of C or better or achieve a passing score on the CSB computer competency waiver examination.
Pre-Business requirements (22 units)*
ACCT 4A, ACCT 4B, BA 18, DS 71, DS 73, ECON 40 or AGBS 1, ECON 50
Upper-division core requirements (24 units)
DS 123, FIN 120, IS 130, MGT 110, MGT 124, MKTG 100S
Option requirements (24 units)
Take the following courses: MKTG 101, MKTG 110, MKTG 150, MKTG 160, and MKTG 161 (19 units)
Select at least 4 units from the following: BA 152E, BA 179, ECON 144, RA 150 or RA 152, MKTG 132, MKTG 140, MKTG 190, MKTG 195i (4 units)
Integrative course requirement (4 units)
MKTG 188
Grade Requirement
A grade of C or better must be earned for each course used to satisfy the requirements for the major.
2. General Education requirements (48 units)
These courses will satisfy the following: DS 71 for GE Area B4; ECON 50 for GE Area D2. Note: Business Administration majors are exempt from the third GE area C1/C2 requirement.
3. Other requirements (9 units)
American Government and Institutions (PLSI 2), Multicultural and International (MI), and Upper-division writing. Business majors take BA 105W, Business Communication, to fulfill the Upper-Division Writing requirement and MKTG 100S will fulfill the MI Requirement.
4. Sufficient elective units to meet required total units (varies)
5. Total (120 units)*
* G.E. and MI courses can be double-counted with major requirements. See advisor for details.
Career Opportunities
Graduates who earn bachelor's degrees in sports marketing will be prepared for positions such as sports marketing account managers, event planning and conference managers, facility managers, ticket operations directors, sporting goods marketing and sales managers, and sponsorship sales managers. The list of potential employers includes, but is not limited to, all professional (MLB, NHL, NBA, NFL), and semi-professional sports, collegiate sports (NCAA, NAIA), sporting event management, and sports agency.
Admissions
English Language Requirements
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