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California State University, Fresno Bachelor of Science in Business Administration - Sports Marketing Option
California State University, Fresno

Bachelor of Science in Business Administration - Sports Marketing Option

Fresno, USA

4 Years


Full time

Request application deadline *

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USD 16,089 / per year **


* students outside the U.S; August 1 - students in the U.S.

** with additional fees and living expenses, the overall annual cost is around $28,584


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California boasts the largest number of sports organizations in the entire U.S. In California's Central Valley alone, semi-professional or professional teams are well represented, in all the major sports, including the increasingly popular motor racing industry. Additionally, the Central Valley offers a plethora of university, community college, high school, and community sports programs. It is also home to sporting goods manufacturers. The global sports industry is rapidly growing, with the United States sports industry contributing more than $213 billion to the economy, outpacing agriculture and motor vehicle sales combined. In addition, more than 75% of the jobs being created in sports in the U.S. are marketing-related. The proliferation of sports-related businesses in California offers a wide variety of career opportunities for students prepared to enter the market after completion of a bachelor's degree program in sports marketing. The openings for sports marketing and recreation professionals are growing faster on average than for all other professions. The industry needs educators and managers who can create and manage programs to meet the ever-growing demand for leadership in sports and recreation.

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