Bachelor of Arts in Mass Communication and Journalism - Advertising and Public Relations Option California State University, Fresno
Ready to grab the attention of your audience? Want to use strategic communication to help an organization succeed? The department’s advertising and public relations students work for such agencies as J. Walter Thompson, Chiat/Day, Publicis and Hal Riney, American Airlines, Google, Facebook, Twitter, FleishmanHillard, Salvation Army, Valley Children’s Hospital, Coca-Cola, and Orbitz.
Graduates of the MCJ Department work for many of America’s leading print and digital news outlets, radio and television stations, broadcast and film production companies, advertising agencies, public relations firms, corporations, government agencies, and community-based organizations.
Majors must complete a minimum of 37 semester units of mass communication and journalism courses with a grade of C or better in each course. Each student will take 19 units of MCJ core courses and 18 units of courses in their selected option.
1. Major requirements (37 units)
MCJ Core Courses: MCJ 2, MCJ 15, MCJ 40, MCJ 164, MCJ 171, and MCJ 199 (19 units)
Advertising and Public Relations Option Requirements
MCJ 144, MCJ 147, MCJ 158S, MCJ 191 (12 units)
Two courses selected from: MCJ 106, MCJ 143, MCJ 146, MCJ 150, MCJ 155, MCJ 157, MCJ 180 (6 units)
2. General Education requirements(49 units)
It is recommended that students take MCJ courses as part of their GE package (MCJ 1 and MCJ 175 or MCJ 178)
3. Other requirements (9 units)
American Government and Institutions (PLSI 2), Multicultural and International (MI), and Upper-division writing. It is recommended that students take an MCJ course for their MI (MCJ 176 or MCJ 179)
4. Sufficient elective units to meet required total units (varies)
5. Total (120 units)
* G.E. and MI courses can be double-counted with major requirements. See advisor for details.