Bachelor in Marketing Bryant University Undergraduate

Immerse yourself in real-world learning experiences in the classroom, in student organizations, in academic competitions solving business problems, and through internships with companies from State Street to Target.

Explore topics such as buyer behavior, digital marketing, global marketing, marketing analytics, market research, promotions, sales, and services marketing through our diverse curriculum.

• Our faculty of dynamic accomplished educators enrich their classes with their extensive real-world experience and the results of their prolific research.
• Conduct consumer/marketing research in our Marketing Behavioral Lab managed by College of Business professors.
• Work as consultants to real-world clients, presenting competitive analysis and market research-supported proposals to expand markets.
• Participate in marketing department-sponsored events from Tableau Day, focusing on visual analytics, to Northeast Intercollegiate Sales Competition (NISC), offering a sales competition and networking with the best sales organizations in the nation.
• Enhance your leadership skills through the Bryant Marketing Association, which provides career-oriented leadership opportunities.

Why Study Marketing At Bryant?

Our Marketing program, ranked No. 3 by College Factual, develops innovative leaders with world-ready experience and meaningful industry expertise.

• Immerse yourself in real-world learning experiences in the classroom, in student organizations, in academic competitions solving business problems, and through internships with companies from State Street to Target.
• Explore topics such as buyer behavior, digital marketing, global marketing, marketing analytics, market research, promotions, sales, and services marketing through our diverse curriculum.
• Enhance your leadership skills through the Bryant Marketing Association, which provides career-oriented leadership opportunities.

What Sets Bryant’s Program Apart?

Accomplished, Dedicated Faculty

• Our faculty of dynamic and accomplished educators enrich their classes with their extensive real-world experience and the results of their prolific research.
• As inspiring mentors committed to Bryant’s student-centered learning environment, the faculty invite students to share their questions and ideas.

The Marketing Behavioral Lab

• Develop knowledge and skills through rich applied learning opportunities as you conduct original consumer/marketing research.
• Engage with the distinguished professors in the College of Business who oversee the program, guiding you as you learn to conduct proper research and focus groups.

Marketing Department-Sponsored Events

• Analytics: Deepen your understanding of the critical impact of analytics on business organizations at events such as Tableau Day at Bryant. Special learning opportunities offer avenues to discover the latest in the world of visual analytics.
• Sales: The Northeast Intercollegiate Sales Competition (NISC) provides employers from some of the best sales organizations in the nation and students pursuing sales careers with multiple opportunities to engage through networking, a tournament-style sales competition, individualized feedback and coaching, skill and leadership building sessions, social media, and more. Students also compete in the International Collegiate Sales Competition (ICSC) and participate in sales symposia, featuring experts who share their insights about topics affecting the field of sales.
• Consulting: Marketing students expand upon concepts and ideas developed in the classroom by working as consultants to real-world clients, presenting competitive analysis and market research-supported proposals to expand markets.

Cross-Disciplinary Advantage

• Our nationally acclaimed business foundation cultivates innovative thinking and problem-solving abilities through real-world projects that develop leadership skills.
• Your liberal arts minor will be a competitive advantage, enriching and immersive education that integrates analytical and critical thinking.
• Whether you begin your career or pursue grad school after graduation, the credentials of your major and minor distinguish you.

Experiential Learning Opportunities

Career education opportunities

• Shadow and network with accomplished Marketing alumni to explore different paths.
• Marketing internships in various sectors were obtained through our nationally recognized Amica Center for Career Education.
• Discuss career opportunities with recruiters from 400+ prestigious organizations at on-campus career fairs.
• Compete in the Northeast Intercollegiate Sales Competition.

Clubs/organizations

• Bryant Marketing Association
• Collegiate Entrepreneurs’ Organization (CEO)
• Collegiate DECA

Service

• Management 200 work with a nonprofit agency
• Colleges Against Cancer Vice President

International

• Sophomore International Experience
• Study abroad during your junior year

Research

• Collaborate with faculty on marketing research
• Research and Engagement Day panelist
• Honors Program
• Bryant Scholars

Bryant Marketing Graduates Are in Demand

In business, government agencies, and nonprofit organizations, including:

• ACI Worldwide
• Amazon
• American Red Cross
• BNY Mellon
• Buzzfeed
• Carousel Industries
• CBS Radio
• Charter Communications
• Collette
• Dana-Farber Cancer Institute
• DELL EMC
• Disney Cruise Lines
• Diversified Communications HQ
• Epsilon