Strategic Market Management

The strategy shows you the way, marketing helps you get there. For products, brands, and customer segments, you will need a clear strategy. It describes the position your company aspires to and clarifies what you want it to be in the future. Only through professional marketing, however, will a good strategy become a reality. Marketing ensures your positioning is correct, your uniqueness, your unwavering focus on creating benefits for the customer. A clear differentiation and the implementation of communication and market cultivation. Strategy and marketing are twins. The goal of this 2-part program is to demonstrate the latest knowledge on both subjects and especially how to establish the links between them that are so important.