BA (Hons) Music Marketing, Media & Communication
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
The BA (Hons) Music Marketing, Media and Communication course will give you the industry-focused skills needed to thrive in one of the most competitive and rewarding media professions in the music business.
This course is available at BIMM Music Institute in the UK (Birmingham, Brighton, Bristol, London, Manchester).
Explore the world of digital media and communications, the music business, popular culture, and marketing and PR with a BA (Hons) in Music Marketing, Media & Communication.
You’ll learn about the rapidly growing fields of digital content creation, writing, storytelling skills, journalistic writing, audience engagement, marketing, and public relations. The course also introduces you to how to be a creative entrepreneur in the fast-paced technology and arts economy. Although this course has a strong theoretical and academic basis, it’s highly vocational as well.
Experienced lecturers will guide and mentor your professional development. They’ll support you in your project management and business skills across areas such as globalization, self-employment, traditional and digital marketing, creative writing, cultural studies, social media, marketing and PR, app creation, and various broadcast skills.
Photographing live performance
You’ll expand your knowledge of broader marketing techniques and their cultural context. You’ll then focus on fine-tuning your specific area of expertise in an area that interests you most, whether that’s in creative writing, digital media, or marketing. And, because we know that everyone’s different, you’ll get to choose optional routes. These enable you to specialize and develop your unique area of interest as a professional practitioner.
Key facts
- Mode of attendance: Full-time
- Length of course: This course is taught as a three-year course at levels four, five, and six.
- Awarding institution: BIMM University
- Campus delivery: London, Brighton, Bristol, Birmingham, Manchester, Berlin, and Hamburg
- UCAS code: W376
- Language of study: English
- Final award: BA (Hons) Music, Marketing Media and Communication
- Admissions Criteria: Minimum of 2 A-levels at Grade C or above (64 UCAS points), OR BTEC Level 3 equivalent, and normally three GCSEs at a minimum grade C/4, including English Language.
Admissions
Scholarships and Funding
Early Confirmation Discount
An early confirmation discount for study in the UK of £2,000 or €2,000 for study in Germany or Ireland for each year of study is available to all international students ineligible for home (domestic) fees who have an offer to study with us at any of our campuses in the UK, Germany or Ireland.
Discount eligibility
To be eligible for the Early Confirmation Discount, you must:
- Be an overseas applicant ineligible for home (domestic) fees
- Apply and receive an offer to study a BIMM University course
- Accept your offer
- Pay your deposit, if applicable, by the deadline of 15th June 2024
- The scholarship will automatically be deducted from your fees when you enroll.
This discount cannot be used in conjunction with any other discount, offer, or scholarship.
Future Talent Scholarship
Launching for September 2024 entry, the new Future Talent Scholarships provide a full 3-year tuition fee for undergraduate students studying courses in music, film, acting, or creative technology. These scholarships are aimed at candidates from low-income households and/or groups under-represented in the creative industries. We are looking to support those who demonstrate talent in their chosen discipline, strong creative potential, and a high motivation for a career in the creative industries.
The scholarship offers financial support, a supportive training environment, and a skills and career development program designed to support progression to future careers in the creative industries.
Curriculum
Our undergraduate degree courses allow you to define your own route to success via a range of optional modules. First, you’ll learn the necessary employability skills and find where you’ll fit in the industry. Then, you’ll be able to build your course according to your interests and career aspirations.
Year 1
- The Creative Industries
- Persuading Your Audience
- Communicating with your Audience (Planning)
- The Creative Industries & You
- Investigation Through Journalism
- Marketing & Branding
- Communicating With Your Audience (Production)
Year 2
- Defining Your Practice in Context
- Critical & Creative Writing
- Social Media and Digital Marketing
- Exploring Practice Through Collaboration
- Communication Techniques
- 3 option modules
Year 3
- Final Project
- Communication in Practice
- Final Project
- Professional Portfolio
- 4 option modules
Program Tuition Fee
Career Opportunities
Progression
Graduates can progress directly to employment in the music industry in roles such as a cross-media producer, corporate blogger, marketing manager, broadcast journalist, content manager, PR consultant, or entertainment producer.