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Birmingham Institute of Fashion and Creative Arts BSc (Hons) Digital Media Technology
Birmingham Institute of Fashion and Creative Arts

BSc (Hons) Digital Media Technology

3 Years

English, Chinese

Full time

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Adding a good dose of business understanding to technical competence and creative flair, this digital media course explores web and rich internet application development, animation, three-dimensional modeling and video production. You acquire a broad range of cross-disciplinary skills that will make you an attractive candidate for current and emerging web and multimedia technology roles.

What's covered in the course?

During the first year, you will explore design methodologies and production tools, alongside fundamental design principles, including the use of color, typography, and photography. You look at the creative process, animation, and image creation and manipulation. You are introduced to web standards, markup, scripting languages and associated authoring tools and environments used in the development of interactive interfaces for web and multimedia applications.

In year two you consider production management techniques, finance, and entrepreneurship. You gain video production, and 3D modeling and animation skills. You investigate audio and visual technology, media compression and distribution technologies, and learn to apply scripting to create rich interactive applications.

In the final year, you go on to explore how physical interfaces connect multimedia artifacts with the real world and learn post-production techniques for digital media production. You will also explore advanced techniques of digital image processing and development of web applications.

You have the option of a year-long work placement, and a media technology project allows you to develop in-depth knowledge and skills in a specialist area of your choice.

Why Choose Us?

  • You will embrace a combination of creative and technical disciplines that will enable you to work and develop a career in the fast-growing and highly competitive digital media sector.
  • You will learn from an experienced team of academics and practitioners who offer not only academic expertise but also current industry relevance, practice, and business acumen.
  • You will be based at our City Centre Campus which houses cutting-edge facilities, including the largest University TV studio, within a purpose-built Media Centre at The Parkside Building.
  • Creative network opportunities, multimedia events and guest speakers bring the insights, contacts and the realities of the media world to your studies.

Employment Opportunities

Graduates of BSc (Hons) Digital Media Technology have enjoyed excellent employment prospects, with many successfully entering the media industry sector working both as freelancers and employees within digital media agencies. Graduates also find employment in wide-ranging companies and organizations increasingly dependent on the expertise our graduates have to offer.

Graduates have pursued careers in web development, interactive content development, media technology consultancy, corporate training and publishing, e-commerce and multimedia marketing.


Students are encouraged to further enhance their career prospects by including an industrial placement in their course. This takes place after the second year of study and extends the course duration to four years.

As well as providing the workplace experience sought by many employers, a placement provides an invaluable opportunity for students to further develop their practical expertise, earn money and try out a potential career path. Our placements team supports students throughout the placement process.

About the School


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