BA Business Administration | International Management & Marketing Berlin International University of Applied Sciences

Start-up or a multinational corporation? – Everything is possible with a degree in International Management

Businesswomen and men can be found anywhere in the world in any kind of organization. As a graduate with a BA degree in Business Administration and International Management & Marketing, you will be able to manage local to international people, organize small to huge projects, and be a part of start-ups as well as multinational corporations.

Based on the demands of the real world, the BA program Business Administration, International Management and Marketing at Berlin International in Berlin will prepare you for joining increasingly challenging global job markets.

Modern and practical program

Our progressive teaching concepts Berlin International combine individual and group projects on a theoretical and empirical level. With a strong focus on professional needs, the Business Administration program provides you with skills and knowledge in important fields of business, but also in intercultural issues rather than math. A friendly, inclusive, and personal environment allows us to directly respond to your individual needs and demands.

An international study program to prepare students for the global job market

The Bachelor program in Business Administration is completely taught in English. If you are looking for an international BA program providing the perfect basis for your professional future as an executive using modern teaching methods and a strong practical approach, apply for our International Management & Marketing program at Berlin International.

Program facts

• Duration: 3 years / 6 semesters
• Points: 180 ECTS
• Language: English
• Degree: Bachelor of Arts (B.A.)
• Location: Berlin-Charlottenburg
• Start: October

Accredited BA program at Berlin International

The Business Administration Bachelor program with a focus on International Management and Marketing at Berlin International has been accredited and evaluated as a quality program with transparent structures, regulations, and qualification targets. Our Bachelor program in Business Administration thus has proven to conform to the highest quality standards set by the European Higher Education Act. The Business Administration program was accredited by the state-approved agency ACQUIN.

Study Business Administration with focus on International Management & Marketing in Berlin

Business Administration – International Management and Marketing – Study Program

Studying Business Administration | International Management & Marketing provides the perfect opportunity for you to find out firsthand about potential career opportunities at large multinational corporations and leading consultancy firms. In a practice-driven and motivating learning atmosphere, an internationally experienced team of lecturers and professors at Berlin International encourages you to develop your individual talents and further develop your analytical skills as a Strategic Manager.

Project work and practical orientation

Based on your early major choice in your BA program, you will get the chance to link most course-related project work to your expertise: research projects or business case analysis in Strategic Management. Additionally, a solid foundation of topics such as human resource management, knowledge management, business culture, and finance is offered, without focusing too much on the mathematical aspects. Together, we do business simulations and meet members of leading multinational corporations and start-ups. Interdisciplinary projects allow you to collaborate with fellow students from currently 24 different countries.

Graduates of the Bachelor program in Business Administration with a focus on International Management and Marketing can work as general managers, business analysts, consultants, or senior executives within small and medium-sized as well as multinational corporations.

Professional responsibilities in the field of Business Administration

Employees in operational, tactical, and strategy departments can focus on consultancy, business analysis, forecasting scenarios, and a range of organization-wide strategic initiative implementations. Your analysis and input will have an important contribution to top management strategic decision-making at the highest levels of the organization.

Various career opportunities

There are various job perspectives and employers such as:

• Getting hired at a multinational corporation/ consultancy firm/ non-governmental organization/ public sector institutions
• Founding a start-up company i.e. for consultancy or business analysis services
• Further study and research