MARKETING (EAD)
Belo Horizonte Institute of Higher Education (Instituto Belo Horizonte de Ensino Superior (IBHES))
Key Information
Campus location
Prados, Brazil
Languages
Portuguese
Study format
On-Campus
Duration
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Pace
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Tuition fees
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Application deadline
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Earliest start date
Mar 2024
Scholarships
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Introduction
Deepening of knowledge and application of practices related to marketing management, focusing on attracting and retaining customers, within a systemic view of organizational dynamics.
Comply with the provisions of Resolution CES, n.1, of April 6, 2018, of the National Council of Education.
Course Program
Distribution Channels
Communication with the Market
Negotiation and Decision Making Processes
Client management
Organizational Performance Management
Human Factor Management
Strategic Positioning
Price, Cost and Value for the Customer
Financial Sustainability of the Business
Career Management