BA (Hons) in Business and Management (Fashion)

Year one (Level 4) modules

• The Business Environment
• Organizational Behaviour and Management
• Economics and Globalisation
• Managing Data
• Design Thinking for Enterprise
• Professional Practice

Year two (Level 5) modules

• Creativity for Business
• Innovation Management
• Accounting in Practice
• Entrepreneurship in Practice
• Festivals and Events in Practice
• Human Resource Management in Practice
• International Business in Practice
• Economics in Practice
• Law in Practice
• Marketing in Practice
• Tourism Management in Practice
• Fashion in Practice
• Operations and Project Management
• The Marketing Business
• Human Resource Management
• Financial Accounting
• Destination Management
• International Business
• Entrepreneurship
• Festival and Events Management
• Law for Business Enterprise
• Fashion Marketing and Management
• Applying Economics
• Work Placement
• Professional Placement Year
• Teaching English to Speakers of Other Languages

Year three (Level 6) modules

• Business and Management Project
• Accounting Project
• Entrepreneurship Project
• Festival and Events Project
• Human Resource Management Project
• International Business Project
• Marketing Project
• Tourism Management Project
• Law Project
• Economics Project
• Fashion Project
• International Marketing
• Management Accounting
• Strategic Human Resource Management
• Enterprise: Creating Your Business
• Organisational Strategy
• Managing Sustainability
• Cross Cultural Management in International Business
• Summer Placement
• Tourism: Contemporary Issues
• Creating and Hosting Festivals and Events
• Advanced Economics Issues
• Exploring Law in Business
• Business and Academic Skills
• Fashion Marketing Visualisation
• New Trends in Management
• Successful Freelancing
• Leadership and Management

What you'll learn

Overview

BA (Hons) Business and Management (Fashion) is a business of fashion course, not a fashion design degree. We’ll help you develop as a person to achieve your potential by teaching you about the business of fashion and how it works.

You can shape your degree by choosing modules from outside of the Fashion pathway, enabling you to explore issues around a particular theme, such as marketing, sustainability, or global affairs.

As the course progresses, you’ll develop specialist skills, including digital marketing skills, that will empower you to compete in this changeable and challenging environment.

Course structure

Year one

Gain a broad understanding of today’s business environment, from the context that organizations operate in, to trends in economic thinking and the importance of managing data in business.

Year two

You'll develop and expand your knowledge of global consumerism, fashion marketing strategy, and digital platforms, including retail and B2C. Module topics include fashion marketing and management, fashion in practice, marketing, and international business.

At the end of the year, you can choose to embark on a ten-month business placement or a ten-week summer placement – applying what you’ve learned so far in the real world. You can also choose to undertake a Professional Placement Year between your second and your final year.

Year three

You'll develop and explore your business learning, focusing on fashion marketing and visualization. You'll also undertake an in-depth business research project in fashion, and have a chance to set up a business on your own or with fellow students.

Other topics that you can explore include: managing sustainability, successful freelancing, entrepreneurship, organizational strategy, leadership and management, and new trends in management.

How will I be assessed?

You'll be assessed in a wide range of ways that will test your knowledge of the fashion business and your management skills. These could include presentations, work-related projects, group work, computer-based simulations, podcasts, examinations, essays, videos, and business reports.

BA (Hons) Business and Management (Fashion) aims to prepare you for a variety of careers within the business side of the fashion industry, including working for fashion magazines, fashion blogs and websites, and e-commerce sites, or in fashion PR and marketing, fashion management, buying, and retail.

You'll gain an understanding of the fashion industry and the necessary skills, including digital skills such as digital marketing and social media marketing, to enable you to succeed in this fast-paced, consumer-focused, global industry.

We'll allow you to work with regional and national businesses in and around Bath. You’ll be working on live project briefs, helping fashion organizations find creative solutions to their business issues.

Former students have gone on to work with major up-and-coming and established brands across the country such as:

• Lipsy London (Social Media Manager)
• New Look (Merchandiser)
• Dents (Social Digital Marketing Assistant)
• and Uggs, Beauty Pie, and The North Face.

Some have also established their brands and businesses working in the fashion and lifestyle sectors.

How will I be taught?

We offer variety in the way we teach: sometimes we'll set your problems so you can find the answers for yourself; sometimes we'll lecture. Most modules use a mix of lectures and small-group seminars. There’s a good blend of in-person and online activities (using our Virtual Learning Environment, Ultra). We invite business leaders to Bath Spa to talk about their experience and we arrange visits to local businesses. All of our teaching methods facilitate your development as a self-directed learner.

You’ll also be given personal support in your studies – we're a friendly team of academics, committed to helping you achieve your goals.

Course length

Three years full-time, or four years full-time with a professional placement year. Part-time available.