B.Sc. Marketing
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Aug 2024
TUITION FEES
MXN 237,000 / per year
STUDY FORMAT
On-Campus
Introduction
Marketing is all the actions an organization undertakes to attract an audience to its products or services. It affects all aspects of a company, from the development and distribution of products to their sale and advertising. Your mission will be to capture and retain people’s attention through content, messages, and stories. With solid business training, you can work professionally in the Mexican, the United States, and the worldwide markets.
What Does A Graduate In Marketing Do?
Marketing aims to demonstrate the value of the offer, build brand loyalty, and increase sales (hubspot.com). As a marketing graduate, your mission will be to capture and retain people’s attention through content, messages, and stories.
At Arkansas State University Querétaro we prepare you to be a marketing professional with the bases to specialize in any of the areas (new and traditional) of the marketing world. In addition, we will give you solid business training so that you can work professionally in the Mexican, the United States, and the worldwide markets.
Apply now. Start your path in the world of marketing and get ready to make your mark an the international level. Please click the below button for more information.
Program Outcome
A graduate student from Marketing at Arkansas State University Querétaro will be able to:
- To carry out detailed statistical analysis to clearly identify the target market.
- Use of statistical information for business decision-making with the aim of boosting profits.
- Will have knowledge about consumer behavior and preferences in order to design advertising campaigns aligned with the company’s objective.
- Design a strategic marketing campaign that allows the company to reach more consumers.
- Design wholesale and retail sales strategies according to the needs and size of the business.
- Design marketing campaigns for services that allow the client to maximize their profits.
- You will develop communication skills, an understanding of consumer behavior, and sales skills in a professional manner.
Gallery
Curriculum
General Education
First Year Experience — Business
- Composition I
- Composition II
- Oral Communication
- Math Elective
- Life Science Elective
- Physical Science Elective
- Principles of Macroeconomics
- Social Science Elective
- U.S. History or U.S. Government Elective
- Fine Arts Elective
- Humanities Elective
Business Core
- Introduction To Financial Accounting
- Introduction To Managerial Accounting
- Business Communication
- Microcomputer Applications
- Management Information Systems
- Operations Management
- Applied Statistics
- Principles Of Microeconomics
- Business Finance
- Legal Environment Business
- Principles Of Management
- Strategic Management
- Marketing
Marketing Program
- Applied Research
- Supply Chain Management
- Consumer Behavior
- Marketing Research and Design
- Marketing Management
- International Marketing
Additional Marketing
Requirements
- Advertising and Promotion
- Services Marketing
- Professional Selling
General Electives
- 5 Courses in General Electives or a Completed Minor in Another Discipline
- Marketing Elective
Minors
Business/h5>
- International Business
- Logistics
- Finance
- Economics
- Entrepreneurship
Liberal Arts and Communication
- Strategic Communications
- Psychology
Engineering
- Engineering
Sciences and Mathematics
- Mathematics
- Biology
- Chemistry
Admissions
Program Tuition Fee
Scholarships and Funding
Because we believe in your dreams and want to support you, we award more than 100 million pesos in academic and sports scholarships every year.
- Academic Scholarship
For students who have outstanding academic performance and require financial support for their studies. - Excellence Scholarship
For students who, regardless of their economic situation, have an outstanding academic performance. - Sports Scholarship
Students who have excelled in any sporting discipline and who wish to pursue their professional studies by developing a sporting activity in one of our representative teams. - Agreement Scholarship
Aimed at graduates of any institution that has an agreement with A-State Queretaro. - Family Discount
This benefit is granted to students who have a sibling studying at A-State Queretaro. This support will last as long as the siblings are studying at the same time at A-State Queretaro. - Referral Program
Aimed at students who refer other applicants to become students of the university.
Accreditations
English Language Requirements
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