BA (Hons) in Advertising & Brand Management

Overview

Our 360° approach to creative and strategic advertising and brand management develops professionals with a broad set of skills, developing your employability opportunities. Our creative studio environment mirrors an agency environment, creating flexible working zones and project spaces with industry standard software. Our dynamic, ideas-led advertising programme will equip you with the skills and understanding to develop a career in the creative industries. Whether you want to work with a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers. The programme team has industry experience and our associate tutors are current creative directors and agency practitioners. We place creative thinking and ideas at the center of our 360° approach to advertising study via digital and traditional advertising platforms, explore social media, viral marketing, and ambient advertising. Industry placements and agency visits will add to your development. You’ll learn how to create advertising campaigns by studying key areas of creative thinking, strategy, and be planning as well as idea generation, integrated communications, art direction and copywriting.

Entry Requirements

Route 1: Entry to Year 1

• Successful completion of STPM with 2 full passes or equivalent with minimum CGPA of 2.0 and completion of SPM or equivalent; or
• Successful completion of A-Level with at least a pass in 2 subjects and successful completion of O-Level or equivalent; or
• Recognised Matriculation or foundation with CGPA 2.0 at SPM Level; or
• A qualification that APIIT accepts as equivalent to the above.

And

A portfolio may include:

• Sketchbooks.
• Photographs of models.
• Artwork.
• Computer skills.
• Research.
• Ideas books, etc., and
• Three examples of advertisements that you have found in magazines or newspapers that you like and find interesting – these will be discussed at the interview.

Route 2: Entry to year 2

• Successful completion of the relevant APIIT Diploma, or
• Successful completion of the study in another recognized institution with academic credits equivalent to the first year of an honors degree in relevant subjects

All students must demonstrate that they have met the equivalent of IELTS 6.0 either through formal English language assessment or through success in a prior study at “A” level or equivalent in English.

Programme outline

Topics you will experience include:

Year 1

• Client Brief Concept I

• Client Brief Concept II

• Course Introduction I

• Course Introduction II

• Informing the Masses

• Introduction to Graphics Design

• Marketing Fundamentals

• Trends and Visual Thinking

• An Introduction to Media Practices

Year 2

• Advertising and Packaging

• Brand Implementation I

• Brand Implementation II

• Digital and Experiential

• Account and Media Planning

• Professional Practice

• Copywriting and Creative Direction

• Creative Practice

• Creativity & Innovation

Internship

Year 3

• Future Thinking I

• Future Thinking II

• Major Project I

• Major Project II

• Major Project III

• Advertising and Brand Management Research Report I

• Advertising and Brand Management Research Report II

• Design Futures for ABM

In addition to the above, all students are required to successfully complete General Studies modules as stipulated by the Malaysian Qualifications Agency, as well as fulfill credit requirements for Co-Curricular Activities.

Graduate Employment

Because of our 360-degree creative and strategic approach to advertising our graduates are industry ready. Across all levels and modules, we aim to provide our graduates with a critical awareness through inquiry-based learning, subject knowledge, and skills acquisition. Throughout the three years of the degree, our students develop their understanding through reflective practice and problem-solving and are increasingly encouraged and enabled to take ownership and responsibility for their own learning, both as individuals and as team members, where the ability to interact with confidence, communicate effectively and work with peers and colleagues is paramount. Employers value the professional skills and work ethic demonstrated by our students, especially the opportunities throughout the programme for engagement with agencies in live briefs, client pitches, and internships, a cornerstone of the learning experience we offer here. Our enterprising and creative graduates are innovative thinkers who creatively seek solutions based on the experience, skills, and knowledge developed in Advertising and Brand Management.