BA (Hons) Business Management (Marketing) with Foundation Year

Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the BA (Hons) Business Management (Marketing) with Foundation Year at our Berlin campus provides everything you need.

Modules

Foundation year

• Research Skills and Using Information
• Developing Academic Skills
• Using Numeracy, IT and Data
• Values, Ethics and Working Collaboratively
• Structure of Business
• Technology in Organisations

Level 4

• Digital Skills & Professional Development (20 credits)
• Contemporary Business Environment (20 credits)
• Marketing Dynamics (20 credits)
• Introduction to Business Finance (20 credits)
• People Management (20 credits)
• Technology & Innovation (20 credits)

Level 5

• Data Analytics & Management (20 credits)
• Business Start-up (20 credits)
• Sales Management (20 credits)
• Digital & Social Media Marketing (20 credits)
• Managing Brands (20 credits)
• Consumer Insights (20 credits)

Level 6

• Business Transformation (20 credits)
• Entrepreneurship and Innovation (20 credits)
• Corporate Governance, Law & Ethics (20 credits)
• Independent Study (20 credits)
• Global Marketing (20 credits)
• Marketing & Digital Strategy (20 credits)

Why Arden?

• Arden University is regulated by the Quality Assurance Agency for England (QAA) and the UK government.
• 96% of Arden University graduates are in employment 6 months after graduation.
• Taught 100% in English.
• Intensive, engaging and face-to-face teaching by industry experts.
• Industry-relevant, 21st-century application.
• International student cohort with over 40 nationalities represented.
• Payment options and early-bird discounts are available.
• Perfect central location in Berlin, close to key corporate players.

Why Germany?

• Germany has one of the best employment rates in Europe, at 91%*.
• 4th Best Graduate starting salary at £40,650 in Europe, with a growing economy**.
• Germany is the most popular European country for international students, recognised for its high-quality education***.
• Berlin has been named the start-up capital of Europe.
• Berlin is the largest city in the EU with a thriving business scene, offering a range of job opportunities to young professionals and graduates.
• Germany has a rich history in culture and arts, offering students a chance to explore this whilst experiencing world-class education from a UK-recognised institution.

*Times Higher Education

**I Am Expat

***According to statistics and data from the ICEF monitor

Course Requirements

• At least 3 x GCSEs / 45 credits at Level 2 or equivalent – if your qualifications are older than 3 years we would also ask to see a professional CV.
• English proficiency: IELTS 5.5 (no less than 5 in any element); or TOEFL 46-59, or equivalent
• Non-standard entry to the course may be considered based on your professional work experience.