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Appalachian State University BS in Advertising
Appalachian State University

BS in Advertising

John E. Thomas Hall, USA

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English

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Sep 2025

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Introduction

BS in Advertising

Whether you are interested in developing advertising strategy or the creative elements of an advertising campaign, the Advertising degree will prepare you for an ever-evolving and fast-paced career.

Program courses provide a foundational understanding of the field of advertising, media publishing, promotional video, social media strategies, research, professional ethics, international advertising and a thorough exploration of advertising campaigns.

As you progress through the program, you can choose either the Strategic Advertising or Creative Advertising emphasis:

  • Strategic Advertisingfocuses on media planning, client development and services, and consumer insights.
  • Creative Advertisingfocuses on graphic design, copywriting, video production and developing creative campaigns.

When you're ready to launch your advertising career, you will be well prepared and equipped with an industry-specific professional portfolio.

English Language Requirements

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