B.A. in Journalism and Media Studies: Public Relations and Marketing
Prague, Czech Republic
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 10,500 / per year **
STUDY FORMAT
On-Campus
* rolling admissions; if you need a visa, we recommend applying at least 10 weeks prior to the start date of the semester in which you want to start your studies
** for Non-EU | for EU 9000 EUR per year
Introduction
The Bachelor of Arts in Journalism and Media Studies is a 3-year, internationally accredited program offering a modern and interdisciplinary education combining standard Journalism school courses with courses in media studies, film studies, and marketing/public relations. You will earn a globally recognized American and European B.A. degree.
This concentration focuses on developing skills needed for success in PR and marketing. You will learn to use the power of sophisticated written and spoken language as well as digital marketing tools. The Public Relations and Marketing concentration provides students with expertise in the increasingly multidisciplinary world of advertising and PR in media.
While capitalizing on the student’s capabilities in content creation and media analysis acquired in their Journalism major subjects, the concentration broadens the students´ ability to formulate a marketing and PR strategy based on market research, create unified branding that will communicate a desirable image to the stakeholders and share it across a full variety of both traditional and digital media platforms. The modules lead students to develop analytical and business skills that allow them to evaluate the reach and impact of their campaigns.
Study Journalism and Media Studies in the Heart of Europe
Prague was at the crossroads of a divided Europe during the Cold War, and now instead the city has become an open and welcoming cosmopolitan capital in New Europe for all nationalities with a number of domestic (in English-language or in Czech) and international media organizations based here. AAU’s student body includes students from many countries across Europe and Euroasia, the Americas, the Middle East, etc. with an equally diverse faculty with various areas of substantial expertise.
Beyond the classroom students can create and host internet radio programs on Soundbricks, contribute or produce the bi-annual student magazine Lennon Wall, or join any number of the student clubs concerned with environmental or other social issues. The Career Center also regularly invites media professionals to meet our students helping to ensure numerous internship opportunities in the Czech Republic or abroad.
By taking advantage of these opportunities students can finish the degree in Journalism & Media Studies having gained a solid background combining academic rigor and practical experience, and an appropriate internship in a desired field for the future.
Gallery
Admissions
Program Outcome
Graduates of the B.A. in Journalism and Media Studies: Public Relations and Marketing can expect to:
- Have theoretical, methodological, and conceptual knowledge of the field of journalism and communications, complemented by interdisciplinary knowledge of political, economic, social, and humanities disciplines.
- Have the following capabilities and skills:
a. seek out, evaluate the reliability of, and work with information,
b. work in traditional and new digital media in an online work environment,
c. master the fundamentals of economic, cultural, and investigative reporting,
d. public speaking and moderating,
e. intercultural communication. - Possess the following competencies: work independently and in teams, including international teams, coordinate team activities to achieve set goals, communicate findings, problems and solutions to the domestic and international public in English in both written and verbal form, and persistently pursue their own professional development
Curriculum
Below, you can find the study plan for the B.A. in Journalism and Media Studies: Public Relations and Marketing as well as a list of courses available to choose from.
General Education Module Courses
General Education: English Communication
- Composition I
General Education: Social Sciences / Major
- Introduction to Politics (Politics I)
General Education: Civilization – Take 1 course from the list:
- World History I
- World History II
- EUROPEAN HISTORY I: THE ORIGIN OF EUROPE
- European History II
- Survey of Western Art
- Introduction to Historiography
General Education: Quantitative Reasoning
- Computer Information Systems
General Education: English Communication
- Composition II
General Education: Social Sciences / Major
- Intro to Sociology
General Education: Diversity and Values – Take 1 course from the list:
- Introduction to Law
- Intro to Philosophy
- Political Philosophy I
- Comparative Religions
Journalism and Media Major Module Courses
FMS151 History of Media Technology
- Intercultural Communication
- Introduction to Reporting I
- POPULAR CULTURE & MEDIA THEORY
- Visual Culture
Take 1 course from the list:
- Intro to Film studies
- Intro to Film Language
Take 1 course from the list:
- JRN225 Topic in media Studies: Media, Sports and Society
- FMS310 Media and the War on Terror (If a Minor is chosen, this course is replaced by a course from the Minor Module.)
- Media in Democracy
- Intro to Psychology
- Media Ethics
- JRN350 Internship
- JRN394 Thesis Seminar
- JRN395 Thesis
Concentration Module Courses
Group A – take 1 course from the list
- MKT248 Introduction to Marketing
Group B – take 1 course from the list
- MKT368 Public Relations (Prerequisite MKT248)
Group C – take 1 course from the list
- MKT202 Marketing Communications
- FMS368 Advertising Strategies in Media
Group D – take 1 course from the list
- COM110 Public Speaking (Prerequisite COM101)
- PSY285 Decision Making
Group E – take 1 course from the list
- JRN260 Cultural Journalism (Prerequisite JRN201)
- ART277 Writing about Art and Culture
- MKT318 International Marketing (Prerequisite MKT248)
Group F – take 1 course from the list
- MKT203 Digital Marketing (Prerequisite MKT248)
Group G – take 1 course from the list
- MKT259 Introduction to Social Media Marketing
- MKT320 Brand Management (Prerequisite MKT248)
Open Elective Module Courses
On top of that, students can choose 3 open elective courses (depending on the concentration or minor) offered by the School of Journalism, Media & Visual Arts (any concentration) or any other school at AAU. Courses are subject to change according to interest and availability. Examples: Spanish I; Public speaking; Prague Art and Architecture; Creative writing; Gender, Minority and Culture. More examples can be found in the course catalog. (Please note that some courses are advanced and require prerequisites; therefore, cannot be taken as electives. Consult your Assistant Dean before choosing an elective).
Career Opportunities
AAU graduates thrive in multinational environments and are able to communicate professionally in English to international audiences. As a graduate of this degree program, you will be well-equipped to continue your studies or pursue a global career in areas such as:
- Various forms of print and web media
- Cultural Management
- Reporting or Diplomacy
- Humanitarian Government and Nonprofit Organizations
- Education
- Social Research
- Publishing
Interesting Internship opportunities for AAU journalism students:
- Prague Morning,
- Radio Free Europe,
- Expats. cz,
- Project Syndicate,
- Havas.