B.A. in Business Administration: Strategic Marketing
Prague, Czech Republic
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 10,500 / per year **
STUDY FORMAT
On-Campus
* rolling admissions; if you need a visa, we recommend applying at least 10 weeks prior to the start date of the semester in which you want to start your studies
** for Non-EU | for EU 9000 EUR per year
Introduction
The B.A. in Business Administration: Strategic Marketing is a dually accredited program. You will get both American and European BA degree for a single price. The goal of the concentration in Strategic Marketing is to teach students strategic marketing analysis and marketing planning.
The B.A. in Business Administration: Strategic Marketing is a dually accredited program. You will get both American and European BA degree for a single price. The program is delivered by an international faculty with top qualifications and experience in the business world. We commit ourselves to a personalized education model: in Spring 2020 marketing, the average class size in business undergraduate studies was 18 students!
The Strategic Marketing concentration focuses on human resources management with special emphasis on leadership, both on a team and individual level. Students will also learn skills in the area of project management and effective communication as well as acquire knowledge of organization theory and applied psychology. Given the multicultural nature of the student body and the teaching staff, special emphasis will be given to management and leadership in the multicultural environment of transnational corporations.
The graduates of this concentration will become not only skilled people managers in leading businesses but will also be capable of leading their own teams as entrepreneurs.
Admissions
Curriculum
Business Administration: Strategic Marketing is a 3-year study program. To graduate, students must accumulate 90 US credits (180 ECTS credits) by completing 30 courses.
General Education Module
- Composition I
- Composition II
- Computer Information Systems
- Intro to Economic Thought
- Intro to Law
One course from the following:
- Introduction to Politics (Politics I)
- Intro to Psychology
- Intro to Sociology
One course from the following:
- World History I
- World History II
- European History I
- European History II
- Survey of Western Art
Major Module
- Business Math I
- Introduction to Management
- Introduction to Marketing
- Business Statistics
- Financial Accounting
- Advanced Communication and Presentation Skills For Global Managers
- Corporate Finance
- Strategic Planning
On top of that students are also required to complete the Thesis Seminar, Internship, and Thesis module.
Concentration Module
- Business Math II
- Pricing Strategies
- Marketing Research
- Business Information Systems
- Quantitative Decision Making
- Strategic Marketing Analysis & Planning
And one of the following: Brand Management/Introduction to Econometrics/International Marketing/Direct Marketing/Sales Management/Buyer Behavior.
Note: a concentration can be opened, provided a minimum of twelve students enroll.
Electives
Students can choose five courses from the list of courses offered by any school at AAU.
Having passed all the required and elective courses, students complete their studies by taking graduation examination: state exam covering the major module, state exam covering the concentration module, thesis defense.
Program Outcome
Graduates of the B.A. in Business Administration: Strategic Marketing can expect to:
- Analyze an organization’s situation before formulating, evaluating, and selecting a competitive position that contributes to achieving its goals and objectives.
- Craft, design, implement, and evaluate marketing strategies to achieve sustainable competitive advantage through reaching prospects and turning them into profitable customers.
- Understand how cultural, political, economic, and sociological factors influence the effectiveness of marketing strategies.
- Integrate information communication technologies, media, and social networks within international marketing strategies.
- Understand how to apply knowledge of business and organizational theory and principles to effectively implementing strategies.
- Analyze the financial implications of marketing strategies to ensure that customer value is delivered at the lowest possible cost.
- Act as business professionals able to work within technologically driven and consumer-focused businesses and manage their own and others' career development.
- Communicate professionally, decisively, and strategically in verbal and written English; our graduates are able to identify, analyze, describe, present, and discuss complex problems and solutions to international audiences.
Career Opportunities
AAU graduates thrive in multinational environments and are able to communicate professionally in English to international audiences. As a graduate of this degree program, you will be well-equipped continue your studies or pursue a global career in areas such as:
- Marketing analyst
- Data analyst
- Business analyst
- Market(ing) researcher (executive/manager)
- Marketing strategy manager
- Campaign manager
- Public relations account executive/manager
- Sales promotion account executive
- Advertising account executive/manager
- Advertising account planner
- UX [user experience] designer
- Web content executive/manager
- Lead generator
- Marketing assistant/executive/manager (domestic/international/global)